#brand-longevity
#brand-longevity

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These 5 brands' staying power is built on how well they know their customers-and themselves

Established brands sustain growth by reinterpreting their founding ethos through purpose-driven initiatives, authentic collaborations, and culturally resonant product and supply-chain choices.

fromFast Company

7 hours ago

These brands have been around for more than a decade. They're just getting started.

Once a brand hits its stride, it can be tempting to coast. As these 2025 Brands That Matter enduring impact honorees demonstrate, longevity (in this case, 15-plus years in business) can inspire innovation. That's particularly true when it comes to finding fresh ways to engage longtime consumers-and court new ones. From Clinique leaning into its longstanding reputation among dermatologists to Lundberg Family Farms getting its shoppers to care

Marketing

Startup companies

fromAol

6 months ago

13 Big Brands That Destroyed Themselves With One Bad Decision

Brands must adapt to change or risk failure, as demonstrated by companies like JCPenney and Kodak.

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#brand-longevity#brand-longevity

These 5 brands' staying power is built on how well they know their customers-and themselves

These brands have been around for more than a decade. They're just getting started.

13 Big Brands That Destroyed Themselves With One Bad Decision

#brand-longevity
#brand-longevity