#brand-confusion

#brand-confusion

Sorkin expresses concern that customers might confuse Smoque's products with Weber’s, fearing damage to his brand's reputation and identity as part of Chicago's barbecue culture.

The UGG brand, which became a winter sensation in the early 2000s with its trendy boots, is often confused with the Australian-based UGG Since 1974, which has maintained its original craftsmanship and authenticity.