Barry Sorkin, owner of Smoque BBQ in Chicago, is concerned about Weber Grills releasing a pellet smoker named the Weber Smoque, potentially confusing customers and undermining his brand. Despite trademarking Smoque, Sorkin has had to issue cease-and-desist notices previously to unrelated entities. He suggests that Weber, a longstanding grill company, likely knows about his restaurant, especially given their shared involvement in the local barbecue community. He fears the new product's proximity to his sauces might mislead consumers about a connection between the two brands.
Sorkin expresses concern that customers might confuse Smoque's products with Weber’s, fearing damage to his brand's reputation and identity as part of Chicago's barbecue culture.
Citing his belief that Weber's leadership must be aware of Smoque since both are part of the Chicago barbecue community, Sorkin suggests the situation can't be a coincidence.
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