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#brand-marketing

Nike's new Wemby logo is out of this world

Nike teases new logo for partnership with NBA player Victor Wembanyama using a crop circle and an alien theme.
The new logo and upcoming Nike GT Hustle 2 'Alien' sneakers are connected to Wembanyama's nickname and unique design elements.

Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign Performance

The New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results.

The rise of the micro-influencer on social media

Micro-influencers reshape brand-consumer relationships through authenticity and trust, becoming vital in the influencer marketing landscape.

TikTok Will Have Ads Featuring AI-Generated Versions of Real People

TikTok introduces AI-generated avatars for ads, enhancing brand marketing with language customization and human touch.

Why brands are ditching celebs for influencers

Influencers are gaining power in shaping consumer opinions and purchase decisions, signaling a shift in brand marketing strategies.

Big brands are wary of TikTok Shop's livestreaming bet

TikTok Shop is encouraging brands to adopt live shopping as a strategy to increase consumer reach and sales.

Nike's new Wemby logo is out of this world

Nike teases new logo for partnership with NBA player Victor Wembanyama using a crop circle and an alien theme.
The new logo and upcoming Nike GT Hustle 2 'Alien' sneakers are connected to Wembanyama's nickname and unique design elements.

Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign Performance

The New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results.

The rise of the micro-influencer on social media

Micro-influencers reshape brand-consumer relationships through authenticity and trust, becoming vital in the influencer marketing landscape.

TikTok Will Have Ads Featuring AI-Generated Versions of Real People

TikTok introduces AI-generated avatars for ads, enhancing brand marketing with language customization and human touch.

Why brands are ditching celebs for influencers

Influencers are gaining power in shaping consumer opinions and purchase decisions, signaling a shift in brand marketing strategies.

Big brands are wary of TikTok Shop's livestreaming bet

TikTok Shop is encouraging brands to adopt live shopping as a strategy to increase consumer reach and sales.
morebrand-marketing

The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days

Fashion companies are shifting their focus from performance marketing to brand marketing due to factors like cost and data privacy regulations.
71% of fashion executives plan to increase brand marketing spend in 2024, marking a significant shift in priorities.

Research Briefing: TikTok tops brands' holiday wishlist

More brands are investing in TikTok for their holiday marketing efforts.
39% of brand and retailer pros invest a lot in creating original content for TikTok.

Asos plans to spend its extra 30m marketing pot doing 'cooler' work

Asos opens its first-ever pop-up store as part of a marketing shift to revive the brand
The company is investing £30m in brand marketing to rebuild its struggling image

'Destination' e-commerce stores: Why search and performance are no longer everything

Brand marketing is becoming essential to online retail, as performance marketing loses its sway.
Online retailers are creating new measures and indicators of brand perception.
Google's ranking measurements have shifted to prioritize user experience over keywords.
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