#brand marketing

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#brand-marketing
The Drum
1 day ago
Artificial intelligence

AI in ads? Fake it 'til you make it, I say

AI can enhance advertising by providing escapism, engaging users more effectively.
Creative fictional content can be a valuable tool for brands to connect with customers. [ more ]
Adweek
2 weeks ago
Marketing

Carhartt Names Norma Delaney VP of Brand Marketing

Norma Delaney has joined Carhartt as VP of brand marketing and creative, bringing 20 years of industry experience. [ more ]
www.fourfourtwo.com
3 weeks ago
Marketing

I can honestly say that I have never worn anything like it before' The most comfortable football boots money can buy aren't by any of the so-called big brands

Mizuno offers superior comfort in football boots but struggles with brand visibility and marketing against giants like Nike and Adidas. [ more ]
Digiday
3 weeks ago
Marketing

How Ben & Jerry's has found the balance between activism and advertising

Ben & Jerry's leverages its long-standing commitment to social activism to navigate modern e-commerce marketing challenges. [ more ]
The Drum
3 weeks ago
Marketing

Kingfisher's Eloi Casali on his brand marketing epiphany and the dangers of promotions

Eloi Casali transformed his view on branding, advocating its crucial impact on advertising effectiveness within the evolving digital landscape. [ more ]
Adweek
1 month ago
Marketing

How Peacock's Love Island USA Drives Brand Impact

Competition reality TV significantly boosts brand likeability and engagement, creating valuable marketing opportunities for advertisers. [ more ]
The Drum
1 day ago
Artificial intelligence

AI in ads? Fake it 'til you make it, I say

AI can enhance advertising by providing escapism, engaging users more effectively.
Creative fictional content can be a valuable tool for brands to connect with customers. [ more ]
Adweek
2 weeks ago
Marketing

Carhartt Names Norma Delaney VP of Brand Marketing

Norma Delaney has joined Carhartt as VP of brand marketing and creative, bringing 20 years of industry experience. [ more ]
www.fourfourtwo.com
3 weeks ago
Marketing

I can honestly say that I have never worn anything like it before' The most comfortable football boots money can buy aren't by any of the so-called big brands

Mizuno offers superior comfort in football boots but struggles with brand visibility and marketing against giants like Nike and Adidas. [ more ]
Digiday
3 weeks ago
Marketing

How Ben & Jerry's has found the balance between activism and advertising

Ben & Jerry's leverages its long-standing commitment to social activism to navigate modern e-commerce marketing challenges. [ more ]
The Drum
3 weeks ago
Marketing

Kingfisher's Eloi Casali on his brand marketing epiphany and the dangers of promotions

Eloi Casali transformed his view on branding, advocating its crucial impact on advertising effectiveness within the evolving digital landscape. [ more ]
Adweek
1 month ago
Marketing

How Peacock's Love Island USA Drives Brand Impact

Competition reality TV significantly boosts brand likeability and engagement, creating valuable marketing opportunities for advertisers. [ more ]
morebrand-marketing
The Business of Fashion
9 months ago
Graphic design

The Year Ahead: Why Brand Marketing in 2024 May Reclaim Its Glory Days

Fashion companies are shifting their focus from performance marketing to brand marketing due to factors like cost and data privacy regulations.
71% of fashion executives plan to increase brand marketing spend in 2024, marking a significant shift in priorities. [ more ]
Digiday
9 months ago
Marketing

Research Briefing: TikTok tops brands' holiday wishlist

More brands are investing in TikTok for their holiday marketing efforts.
39% of brand and retailer pros invest a lot in creating original content for TikTok. [ more ]
The Drum
10 months ago
Marketing

Asos plans to spend its extra 30m marketing pot doing 'cooler' work

Asos opens its first-ever pop-up store as part of a marketing shift to revive the brand
The company is investing £30m in brand marketing to rebuild its struggling image [ more ]
The Drum
10 months ago
Marketing

'Destination' e-commerce stores: Why search and performance are no longer everything

Brand marketing is becoming essential to online retail, as performance marketing loses its sway.
Online retailers are creating new measures and indicators of brand perception.
Google's ranking measurements have shifted to prioritize user experience over keywords. [ more ]
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