#brand marketing

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#brand-marketing
Marketing tech
fromMarTech
3 months ago

Is the way we build and measure brands changing? | MarTech

Marketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.
Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.
Marketing tech
fromThe Drum
4 months ago

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.
Marketing tech
fromFast Company
4 months ago

Ben Affleck and Matt Damon's ad business is proving that it was never just an A-list vanity project

Artists Equity successfully combines Hollywood talent with brand marketing through major campaigns.
Ben Affleck and Matt Damon are leveraging their star power in advertising.
Marketing tech
fromSkift
4 months ago

Exclusive: Expedia Hires Brand Marketing Exec From Booking.com

Natalie Wills joins Expedia as SVP of Brand Marketing & Creative, bringing expertise from previous role at Booking.com.
Social media marketing
fromAdweek
4 months ago

Inside Barry's Community-First Approach and How It Organically Forms Brand Partnerships

Barry's emphasizes community-driven marketing over sales, engaging clients through intentional experiences and a positive workout culture.
Social media marketing
fromDigiday
3 months ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
Marketing tech
fromMarTech
3 months ago

Is the way we build and measure brands changing? | MarTech

Marketers today face challenges in measuring the impact of brand marketing despite having more tools at their disposal.
Garbe suggests CMOs should coordinate all brand activities, reframing the concept of branding in organizations.
Marketing tech
fromThe Drum
4 months ago

5 ways brands can bag more customers with retail media

Retail media is rapidly becoming the fastest-growing digital advertising channel, providing brands with direct access to engaged shoppers.
Marketing tech
fromFast Company
4 months ago

Ben Affleck and Matt Damon's ad business is proving that it was never just an A-list vanity project

Artists Equity successfully combines Hollywood talent with brand marketing through major campaigns.
Ben Affleck and Matt Damon are leveraging their star power in advertising.
Marketing tech
fromSkift
4 months ago

Exclusive: Expedia Hires Brand Marketing Exec From Booking.com

Natalie Wills joins Expedia as SVP of Brand Marketing & Creative, bringing expertise from previous role at Booking.com.
Social media marketing
fromAdweek
4 months ago

Inside Barry's Community-First Approach and How It Organically Forms Brand Partnerships

Barry's emphasizes community-driven marketing over sales, engaging clients through intentional experiences and a positive workout culture.
Social media marketing
fromDigiday
3 months ago

'They're like Switzerland': Brands walk tightrope between authenticity and political backlash

Brand marketers are challenged to remain culturally relevant while avoiding political backlash in a polarized environment.
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