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2 days agoWhat Blue Apron's move to in-house its influencer marketing strategy says about the creator economy
The move is to move influencer marketing in-house to curb costs, improve go-to-market campaign speed and build closer relationships with more than 100 creators. It's part of Blue Apron's larger brand refresh announced earlier this month, which includes plans to "own the feed" on social media with influencer content, user-generated content, organic and paid social to help the meal kit company boost brand awareness, said Raina Enand, head of marketing at Blue Apron.
Marketing
