#blue-apron

#blue-apron

Making a full holiday feast for guests can be daunting, for some perhaps even terrifying. The world, and especially Hallmark movies, is full of holiday disaster stories: ruined roasts, failed desserts, steamed hams. But I'm not bragging when I say that the first holiday dinner I prepared for my extended family-a little early this year-was an unmitigated success. My aunt couldn't stop talking about the black pepper in the biscuits and the sage on the carrots.

The move is to move influencer marketing in-house to curb costs, improve go-to-market campaign speed and build closer relationships with more than 100 creators. It's part of Blue Apron's larger brand refresh announced earlier this month, which includes plans to "own the feed" on social media with influencer content, user-generated content, organic and paid social to help the meal kit company boost brand awareness, said Raina Enand, head of marketing at Blue Apron.