#bids-for-attention

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Online marketing
fromInc
2 hours ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Marketing
fromThedrum
2 hours ago

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.
Music
fromAV Club
13 hours ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Mindfulness
fromFast Company
1 day ago

Attention spans have dropped by two-thirds in the past 20 years. Here's how to reclaim yours

Attention spans have significantly decreased, with adults struggling to focus due to constant distractions from technology and social media.
Podcast
fromRAIN News
2 days ago

Steve Goldstein: The Attention Economy Comes for Podcasting

Focusing on engagement and retention is more meaningful than merely chasing download numbers in podcasting.
#screen-time
Digital life
fromFortune
22 hours ago

Meet the millennial and Gen Z 'attention activists' who are trying desperately to unplug from their phones | Fortune

A movement is emerging among millennials and Gen Z to reduce screen time and promote real-life interactions over digital distractions.
Digital life
fromWIRED
4 days ago

The Screenmaxxers Who Spend Every Waking Hour on Their Phones

Excessive screen time raises health concerns, yet some individuals, like Morgan Dreiss, embrace it as a normal part of their lives.
Digital life
fromFortune
22 hours ago

Meet the millennial and Gen Z 'attention activists' who are trying desperately to unplug from their phones | Fortune

A movement is emerging among millennials and Gen Z to reduce screen time and promote real-life interactions over digital distractions.
Digital life
fromWIRED
4 days ago

The Screenmaxxers Who Spend Every Waking Hour on Their Phones

Excessive screen time raises health concerns, yet some individuals, like Morgan Dreiss, embrace it as a normal part of their lives.
Online learning
fromEntrepreneur
18 hours ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
#social-media
Mental health
fromPsychology Today
12 hours ago

The Verdict on Social Media Addiction

Recent verdicts against Meta and YouTube indicate social media harm is linked to platform design, particularly affecting adolescents' mental health.
Media industry
fromNieman Lab
1 day ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Digital life
fromwww.businessinsider.com
21 hours ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Media industry
fromNatesilver
1 week ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Online marketing
fromForbes
1 week ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Mental health
fromPsychology Today
12 hours ago

The Verdict on Social Media Addiction

Recent verdicts against Meta and YouTube indicate social media harm is linked to platform design, particularly affecting adolescents' mental health.
Media industry
fromNieman Lab
1 day ago

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.
Digital life
fromwww.businessinsider.com
21 hours ago

Shocking: Parents think their teens spend too much time on TikTok, a new study reveals

Parents are more concerned about teens' TikTok usage than teens themselves, with 44% of parents worried compared to 28% of teens.
Media industry
fromNatesilver
1 week ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Online marketing
fromForbes
1 week ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
#ai
Artificial intelligence
fromFast Company
17 hours ago

Influencer dubbed 'Sam Altman's worst nightmare' goes viral for breaking ChatGPT's brain, over and over again

AI's reliability is questioned as viral videos expose its frequent mistakes, leading to growing anti-AI sentiment among Gen Z.
Artificial intelligence
fromFast Company
19 hours ago

The idea that the internet is built for people is crumbling. That has huge implications for your business

The internet is evolving to accommodate software agents that act on behalf of users, changing how websites are designed and interacted with.
Artificial intelligence
fromFuturism
1 day ago

AI Use Appears to Have a "Boiling Frog" Effect on Human Cognition, New Study Warns

AI assistance in cognitive tasks can impair intellectual ability and persistence despite initial performance improvements.
Artificial intelligence
fromFast Company
17 hours ago

Influencer dubbed 'Sam Altman's worst nightmare' goes viral for breaking ChatGPT's brain, over and over again

AI's reliability is questioned as viral videos expose its frequent mistakes, leading to growing anti-AI sentiment among Gen Z.
Artificial intelligence
fromFast Company
19 hours ago

The idea that the internet is built for people is crumbling. That has huge implications for your business

The internet is evolving to accommodate software agents that act on behalf of users, changing how websites are designed and interacted with.
Artificial intelligence
fromFuturism
1 day ago

AI Use Appears to Have a "Boiling Frog" Effect on Human Cognition, New Study Warns

AI assistance in cognitive tasks can impair intellectual ability and persistence despite initial performance improvements.
Media industry
fromExchangewire
3 hours ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
#youtube
Online marketing
fromgizmodo.com
1 day ago

YouTube Will Stop Showing Ads If You Just Engage Hard Enough

YouTube introduces a feature that reduces ads during livestreams based on viewer engagement in chat.
Online marketing
fromTech Times
1 day ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Social media marketing
fromTechCrunch
1 day ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Online marketing
fromgizmodo.com
1 day ago

YouTube Will Stop Showing Ads If You Just Engage Hard Enough

YouTube introduces a feature that reduces ads during livestreams based on viewer engagement in chat.
Online marketing
fromTech Times
1 day ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Social media marketing
fromTechCrunch
1 day ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
#gaming
Video games
fromThedrum
1 day ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromThedrum
1 day ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Psychology
fromFast Company
1 day ago

How we make decisions, and how to reach people who've already made up their minds

The Elaboration Likelihood Model explains how motivation and ability influence how people process persuasive information through central and peripheral routes.
#qr-codes
Web design
fromThedrum
1 day ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
1 day ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
1 day ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
1 day ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Privacy professionals
fromAdExchanger
1 day ago

Cookies, Whether You Want Them Or Not; Feeding The 'Industry Plants' | AdExchanger

Microsoft's cookie policies raise concerns about user privacy despite opting out of third-party data sharing.
Pets
fromDoggodigest
1 day ago

Pets Make Better Social Media Influencers Than People, Study Finds - Doggodigest

Pets, especially dogs, are more trusted social media influencers than humans, according to recent research.
E-Commerce
fromEntrepreneur
2 days ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
#artificial-intelligence
Business intelligence
fromFairbanks Daily News-Miner
5 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Artificial intelligence
fromwww.theguardian.com
1 day ago

AI companies make powerful tech but they're also savvy marketers

AI models like Anthropic's Claude Mythos could expose significant software vulnerabilities, raising concerns about cybersecurity risks and potential misuse.
Business intelligence
fromFairbanks Daily News-Miner
5 days ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.
Artificial intelligence
fromwww.theguardian.com
1 day ago

AI companies make powerful tech but they're also savvy marketers

AI models like Anthropic's Claude Mythos could expose significant software vulnerabilities, raising concerns about cybersecurity risks and potential misuse.
Fashion & style
fromCbsnews
1 week ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Online marketing
fromEntrepreneur
18 hours ago

How to Find the Right Keywords for Your Digital Marketing Strategy

Effective keyword research is essential for digital marketing success, focusing on industry terms and customer search intent.
#retail-media
Marketing
fromAdExchanger
6 hours ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromAdExchanger
6 hours ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing tech
fromInc
18 hours ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Social media marketing
fromDigiday
1 day ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
Digital life
fromAP News
1 day ago

A small but growing movement wants you to put down your phone

A movement is emerging encouraging people to disconnect from their phones and engage in offline gatherings.
Mindfulness
fromSilicon Canals
2 days ago

The case for slower, deeper information diets - Silicon Canals

Information overload leads to emptiness and distraction, prompting a need for intentional consumption and mindfulness.
Growth hacking
fromThe Drum
2 days ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
Marketing
fromThedrum
1 hour ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing tech
fromDigiday
7 hours ago

Agencies compete for SEO talent as client demand for zero-click expertise surges

Organic search expertise is increasingly sought after by ad agencies to enhance capabilities in SEO and AI discoverability.
#ai-in-publishing
Media industry
fromDigiday
2 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
2 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Media industry
fromDigiday
2 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective in editorial tasks and creative processes.
Media industry
fromDigiday
2 days ago

Digiday+ Research: Publishers favor generative AI over predictive AI

Publishers prefer generative AI over predictive AI for various workflows, finding it more effective for tasks like sales, creative production, and marketing.
Mindfulness
fromPsychology Today
3 days ago

AI and the 10-Minute Mind

Ten minutes of AI use can significantly reduce persistence and impair independent cognitive performance, undermining the long-term journey to expertise.
Marketing
fromRAIN News
19 hours ago

Spotify's "Wrapped" Branding Influence ... Wrapped

Annual 'Wrapped' branding has inspired various companies to summarize user engagement and performance in a personalized format.
Social media marketing
fromAdExchanger
7 hours ago

Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently | AdExchanger

Freecash faced allegations of extracting sensitive user data while promoting itself as a rewards app, leading to its removal from the App Store.
Marketing tech
fromExchangewire
5 hours ago

Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem

Digital out-of-home advertising is growing, but measurement uncertainty limits further investment and potential.
Artificial intelligence
fromSocial Media Examiner
2 days ago

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.
Web design
fromMajic 102.3
1 week ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
#marketing
Marketing
fromThe Drum
1 day ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing tech
fromMarTech
23 hours ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing
fromInc
4 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromThe Drum
1 day ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing tech
fromMarTech
23 hours ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing
fromInc
4 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromExchangewire
2 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Online marketing
fromPCMAG
1 day ago

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.
#seo
Online marketing
fromInc
2 days ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromHubspot
1 day ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Online marketing
fromInc
2 days ago

3 Simple Changes that Make Your Content More Visible in Every Type of Search

Clear, structured, answer-first writing enhances visibility across search engines and AI platforms.
Marketing tech
fromHubspot
1 day ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Media industry
fromThe Verge
2 days ago

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.
fromThedrum
1 day ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Marketing tech
fromExchangewire
23 hours ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Artificial intelligence
fromForbes
2 days ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.
Online marketing
fromVerticalResponse
3 days ago

AI Search: How Generative Engines Are Transforming Discovery (and What It Means for Marketers)

AI search transforms information retrieval by synthesizing answers from multiple sources, making it essential for businesses to adapt to this new landscape.
Marketing tech
fromForbes
1 day ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing
fromMarTech
1 day ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing tech
fromThe Hollywood Reporter
1 day ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
Marketing tech
fromMobile World Live
2 days ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.
Marketing
fromForbes
2 days ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
fromwww.socialmediatoday.com
1 day ago
Social media marketing

Metricool's 2026 LinkedIn Study Reveals the Rise of Invisible Interactions as Video Performance Slips

Engagement on LinkedIn is evolving, with traditional metrics declining while invisible interactions drive overall engagement growth.
Social media marketing
fromInman
3 days ago

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.
Marketing tech
fromAdExchanger
1 day ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
fromFast Company
1 day ago

Adam McKay's new movie offers a glimpse at advertising's final frontier: your dreams

Publicly traded companies are by legal definition and requirement completely amoral. They want only one thing, to raise their stock price, and the public good and common decency are just obstacles to be overcome or spun in that quest.
Marketing
Social media marketing
fromBGR
4 days ago

Here's How Facebook Decides What Ads To Show You (And How To Change Them) - BGR

Facebook collects user data to personalize ads based on activity and interests.
#gen-z
Marketing
fromMacon Telegraph
2 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Marketing
fromMacon Telegraph
2 days ago

Generation Z marketing strategies for small businesses

Understanding Gen Z's values and preferences is crucial for small businesses to effectively market and connect with this generation.
Mindfulness
fromFast Company
1 month ago

Are you part of the 'distraction economy'?

Constant distraction allows avoidance of painful memories and self-awareness, while surrendering attention represents a choice that gradually displaces the self.
Social media marketing
fromForbes
6 days ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
fromInsideHook
2 months ago

What Is a Life of Nonstop Ads Doing to Our Minds?

Musée d'Orsay hosted an exhibit last year called "Art is in the Street," which cataloged "the spectacular rise of the illustrated poster in Paris during the second half of the 19th century." The prints were lithographs - drawings made on limestone with greasy pencils, which were then exposed to water and inverted onto sheets of paper. Typically, each color got its own stone. The finished product was a firework of oily yellows and reds.
Graphic design
Marketing
fromTheZenParent
1 week ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
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