#bidding-strategies

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jeffbullas.com
2 weeks ago
Marketing

The Hidden Search Ad Strategy No One's Talking About for 2024 - jeffbullas.com

Search ads have evolved significantly with advancements in AI, enhancing their effectiveness in personalization and performance. [ more ]
Exchangewire
5 months ago
Marketing

Real-World Impact of Cookieless Advertising Revealed in Latest highfivve A/B Testing using Pubstack's Platform - ExchangeWire.com

Cookieless advertising affects bid rates and CPM.
Advertisers adjust bidding strategies in response to data scarcity. [ more ]
AdExchanger
6 months ago
Marketing

The Complexity Of Carriage Rights; Snap's Scale Problem | AdExchanger

Programmatic TV and CTV ad buying face challenges due to multiple sales rights and intermediaries
Direct relationships and bundle-based bidding can offer better control and pricing in programmatic CTV [ more ]
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