#behavioral-targeting

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#online-advertising #sports-betting #minors-protection #bipartisan-legislation #generative-ai
fromReadWrite
13 hours ago

Bipartisan senators target sports betting ads reaching minors

Sens. Katie Britt and Richard Blumenthal rolled out bipartisan legislation Monday (May 18) aimed at stopping online platforms from directing sports betting advertisements toward minors. The proposal, called the Gaming Advertisement to Minors Enforcement Act, or GAME Act, would apply to social media companies and digital advertising networks that promote sportsbooks and prediction markets.
Poker
Marketing tech
fromThe Conversation
1 week ago

Is your AI chatbot manipulating you? Subtly reshaping your opinions?

Generative AI enables invisible, personalized persuasion using intimate personal data, making targeted manipulation more effective and harder to audit or escape.
fromForbes
6 months ago

The Death Of The Target Audience

In a world of fluid identities and real-time data, personas are obsolete. B2B is no different from B2C in the sense that we are marketing or selling to individuals. Those individuals are humans, with their own past experiences, preferences, prejudices and personalities-and all of those things impact the way they receive and interpret information, and their propensity to buy at any time. Rigid personas flatten complexity and miss nuances, and when overused, potentially even alienate prospects and limit revenue opportunities.
Marketing
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