#bar-culture

#bar-culture

You better watch out, as Santacon is back on Saturday. But many SF bars are actually rolling out the red carpet to welcome the Santas, a pretty remarkable culture shift for this jolly old event that had gotten too blitzened. The naughty list will surely larger on Saturday, as the fat, bearded Bay To Breakers known as SantaCon, will draw an expected 12,000 people red-suited revelers. The flash mob of Santas will begin congregating in Union Square at 12 noon,

There are some litmus tests to identify a dive, though they aren't always conclusive: Has the bar been around since the Hoover administration? Is there wall-to-wall carpeting? Does the bathroom fill you with unease? Is the OLCC's requirement to serve hot food begrudgingly met with microwaved meals, hot dogs, and maybe a fryer? But ultimately it comes down to that ineffable quality of vibes, and the sentiment made famous by Justice Potter Stewart in 1964: I know it when I see it.

"I can't believe it was already a decade ago. I've done a lot of dumb things in my life, but by far, the smartest one of them was running for mayor."

Eric Berchtold, longtime manager of the Cinch, reminisced on the bar's bustling past, stating, "We used to have three bartenders, a barback and a cocktail waitress on Friday nights. Now it's like, you're lucky if you have 30 people in the bar." He reflects on the crowd size diminishing drastically post-lockdown, indicating a significant change in the bar's atmosphere from its vibrant history.

The 11-seat bar was salvaged from the Brooklyn location of the Knitting Factory; the club closed in 2022. Friends of Friends co-owner Kevin Heisner spotted the opportunity while walking by.

If you've purchased the Ocean Organic Espresso Martini, you can revive it by shaking it with a fresh shot of espresso to enhance the coffee flavor.