Fernet-Branca marks its 180th anniversary with a limited edition bottle that honors its heritage while embracing contemporary trends in the amaro category. The new design features an iconic eagle symbolizing tradition and progress, set against a surrealist backdrop of the historic distillery in Milan. The liquid remains unchanged, showcasing a secret blend of 27 ingredients. This release arrives as consumers increasingly favor bold, bitter flavors, prompting the launch of a national tour to celebrate its role in current bar culture.
The limited edition design puts Fernet-Branca's eagle front and center, an enlarged version of the emblem set against a surrealist rendering of the historic Fratelli Branca distillery in Milan. It's more than just a label refresh; it's a visual story of tradition meeting progress.
We're seeing a cultural shift—drinkers are embracing bold, bitter flavors and the ritual of the shot in a way we haven't seen before, Watt explains.
The anniversary edition is meant to honor both the brand's storied legacy and its growing role in today's bar culture.
Inside the bottle, nothing has changed and that's exactly the point. The liquid remains the same secret blend of 27 herbs, flowers, spices, and roots sourced from over four continents.
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