BusinessfromIndependent4 days ago'Irish banks rip-off young savers' - experts claim children's savings accounts are a marketing toolChildren's savings accounts often include restrictive, unfair terms that reduce advertised interest rates and function primarily as marketing tools.
Marketing techfromAmerican Banker5 months agoWinning visibility in AI search: A playbook for banksAI-powered generative search engines are changing how banks achieve visibility, requiring technical GEO, strategic roadmaps, and operational alignment with marketing and acquisition goals.