Privacy technologies
fromZDNET
4 hours agoHow to disable ACR on your TV (and why you should do it ASAP)
Smart TVs use automatic content recognition (ACR) to track viewing habits and feed collected data to advertisers for highly targeted ads.
Audience planning has long relied on segmentation. It's how we bring structure to the chaos - turning abstract brand personas into something targetable and measurable. But the way we define audiences hasn't kept pace with the way people actually behave. Today's media environment is fragmented, fast-moving, and deeply personal. People don't consume content in neat, linear ways. They're scrolling, streaming, skipping, switching. And yet, much of our audience strategy is still based on static, retrospective data: a collection of pre-built segments, often designed for another time, place, or platform.