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5 days agoDon't Let These Privacy Shifts Blindside You In 2026 | AdExchanger
Last year, Google decided not to deprecate third-party cookies in Chrome after all. This year, Google decided to jettison its backup plan and not even launch a planned choice prompt for cookies in its browser. By October, the Privacy Sandbox was all but kaput. The UK's Competition and Markets Authority released Google from its Privacy Sandbox commitments and - Psych. I'm done writing about third-party cookie deprecation, guys. Let's move on, fur real.
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