#audience-curation

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Marketing tech
fromDigiday
22 hours ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
fromExchangewire
9 months ago
Marketing tech

Precision in the Age of Identity: Redefining Audience Curation

Audience curation is now central to programmatic advertising, transforming from a tactical effort into a strategic necessity post-cookie.
Identity intelligence and real-time supply path optimization are key forces enabling effective audience curation.
Marketing tech
fromDigiday
22 hours ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
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