#audience targeting

#audience targeting

Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. That's how I got a chance to hear about a tactical content shift that led to a startling 35,000% increase in visibility on LinkedIn. When I heard this story, y'all, I threw an Asana card on our editorial calendar so fast I nearly broke my clickin' finger.

LightBoxTV is proud to announce a strategic integration with Outra, the UK's leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and life-stage insights - bringing a new dimension of localisation and relevance to TV targeting strategies. Outra's household-level data goes beyond typical postcodes, offering a clear view of where high-value customers live, their home ownership status, affluence levels, and future propensity to move or convert.

"If you have TV and digital on your plan, this is a different space to both... there's space for this medium to get a budget as well, because it offers something different," according to Faisal Karmali, vice-president of digital business operations at CNN, as he urged marketers at The Drum Live to think of free ad-supported streaming TV (FAST) as a medium in its own right, and not a bolt-on.

"Start with something that is fast to deliver and testable," Dunlap said, adding that side hustlers were often more focused on big projects.

On Wednesday, Cognitiv released the latest version of ContextGPT, which allows brands to provide more detailed and specific targeting parameters in order to optimize ad performance, Aaron Andalman, co-founder and chief science officer of Cognitiv, told AdExchanger. Brand suitability used to rely solely on keywords, said Andalman, but Cognitiv's technology understands content situationally based on how words are being used.

Curation has become a vital aspect of digital advertising strategies, significantly performing well for both buy-side and sell-side segments.

Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.

A paid media mix encompasses various paid marketing forms used to reach targeted audiences effectively while allowing full control over targeting, timing, and budgeting.

Covatic is enhancing its platform significantly by introducing full support for IAB Content Audiences, enabling publishers and advertisers to engage audiences with contextual targeting.

If your marketing campaigns are stuck, it could be due to missing the right audience, compelling creative, or an irresistible offer.

With Zenapse's new technology integrated into LG TVs, advertisers will target ads based on the viewer's emotions, beliefs, and sentiments for more relevant engagement.

Advertisers on Vevo can already tap into our existing toolbox to maximise their campaign effectiveness...but now, we are further enhancing our capabilities within audience attributes and affinities.