#audience targeting

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#audience-targeting
Marketing tech
fromMarTech
4 months ago

3 reasons your paid social ads aren't converting (and how to fix them) | MarTech

Success in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.
Marketing tech
fromMarTech
4 months ago

Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration | MarTech

Adobe's new Real-Time CDP Collaboration allows secure first-party data sharing between advertisers and publishers, enhancing privacy and targeting capabilities.
Marketing tech
fromAdweek
1 month ago

TikTok Builds on Premium Ad Pitch With Cultural Targeting

TikTok is enhancing its ad products to attract brands seeking both cultural relevance and premium media placements.
Marketing tech
fromMarketing Dive
3 weeks ago

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.
Marketing tech
fromDigiday
2 months ago

More brands are blending deterministic and probabilistic data for hybrid targeting approaches

Advertisers are reviving probabilistic data strategies to enhance audience targeting amidst privacy changes and cookie restrictions.
Marketing tech
fromMarTech
4 months ago

3 reasons your paid social ads aren't converting (and how to fix them) | MarTech

Success in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.
Marketing tech
fromMarTech
4 months ago

Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration | MarTech

Adobe's new Real-Time CDP Collaboration allows secure first-party data sharing between advertisers and publishers, enhancing privacy and targeting capabilities.
Marketing tech
fromAdweek
1 month ago

TikTok Builds on Premium Ad Pitch With Cultural Targeting

TikTok is enhancing its ad products to attract brands seeking both cultural relevance and premium media placements.
Marketing tech
fromMarketing Dive
3 weeks ago

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.
Marketing tech
fromDigiday
2 months ago

More brands are blending deterministic and probabilistic data for hybrid targeting approaches

Advertisers are reviving probabilistic data strategies to enhance audience targeting amidst privacy changes and cookie restrictions.
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