#auction-integrity

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#programmatic-advertising #iab-tech-lab #transparency #prebid-tid #transaction-ids #prebidorg #openads #pubdesk
Marketing tech
fromDigiday
4 days ago

Ad Tech Briefing: IAB Tech Lab plans a 'Programmatic Governance Council' amid transparency rift

IAB Tech Lab will convene a Programmatic Governance Council to standardize data, bidding signals, and identifiers and improve transparency and auction integrity across programmatic advertising.
Marketing tech
fromAdExchanger
1 month ago

Can Publishers Trust The Trade Desk's New Wrapper? | AdExchanger

The Trade Desk launched OpenAds and PubDesk to maintain universal Transaction IDs for cross-platform auction integrity while giving publishers visibility into buyer valuations.
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