Marketing techfromThe Drum1 week agoThe measurement stack is broken. How do we fix it?Fragmented measurement stacks cause paralysis, undermining marketing decisions and growth; integrated, trustable measurement is needed to enable timely investment and action.
Privacy technologiesfromPractical Ecommerce2 months agoPrivacy-Safe Attribution Avoids User TrackingEmerging privacy-safe tools use aggregated modeling for mobile app attribution, ensuring visibility without individual tracking.
Marketing techfromForbes5 months agoThe ROI Trap: Why Marketers Struggle To Measure True PerformanceAccurate measurement of ROI requires reevaluating attribution models to better reflect a customer's nonlinear purchase journey.