#attribution-modeling

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Social media marketing
fromSocial Media Today
5 days ago

The analytics blind spot: Why 70% of marketers can't prove social media ROI (and how to fix it)

Consolidate fragmented social and analytics data into a unified platform, define business-specific ROI and attribution, and measure true social media impact.
Marketing tech
fromThe Drum
3 months ago

The measurement stack is broken. How do we fix it?

Fragmented measurement stacks cause paralysis, undermining marketing decisions and growth; integrated, trustable measurement is needed to enable timely investment and action.
Marketing tech
fromForbes
9 months ago

The ROI Trap: Why Marketers Struggle To Measure True Performance

Accurate measurement of ROI requires reevaluating attribution models to better reflect a customer's nonlinear purchase journey.
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