How brands are measuring value across the entire customer journey
Marketers struggle to measure brand advertising's long-term impact, causing budget allocation to favor short-term retargeting over brand building and new customer acquisition.
Meta Has A New Way To Measure Social Engagement (Because Clicks Don't Cut It) | AdExchanger
Meta is replacing click-through attribution with engage-through attribution to better measure social media's unique engagement signals like shares, likes, saves, and comments.
The analytics blind spot: Why 70% of marketers can't prove social media ROI (and how to fix it)
Consolidate fragmented social and analytics data into a unified platform, define business-specific ROI and attribution, and measure true social media impact.
The measurement stack is broken. How do we fix it?
Fragmented measurement stacks cause paralysis, undermining marketing decisions and growth; integrated, trustable measurement is needed to enable timely investment and action.
The ROI Trap: Why Marketers Struggle To Measure True Performance
The problem? Many marketers fall into the ROI trap; they either misattribute conversions, focus on short-term gains or struggle to quantify the impact of their brand-building efforts.