#attention economy

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#attention-economy
Big Think
1 week ago
Artificial intelligence

The essential skill to master across life and business

Storytelling is essential for capturing attention in today's oversaturated market.
Companies and individuals that master storytelling will thrive, while those who fail to adapt risk being left behind. [ more ]
Forbes
2 weeks ago
Marketing

Council Post: How Marketers Can Improve Short-Form Video Ads In The Age Of GenAI

Brands must adapt strategies to succeed in the short-form video landscape driven by consumer preference and engagement patterns. [ more ]
The Business of Fashion
3 weeks ago
Marketing

Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy

TikTok has transformed engagement strategies for brands in the fashion, luxury, and beauty sectors, emphasizing the need for innovative and focused ad campaigns. [ more ]
Inc.com
3 months ago
Marketing

6 Ways to Win the Battle for Attention and Influence

In a fast-paced business world, attention is key for success, with inattention leading to poor decisions and missed opportunities. [ more ]
The New Yorker
4 months ago
Writing

The Mail

The Order of the Third Bird, focusing on collective attention, echoes the phases of Benedictine monastic practice, prompting a deeper reflection on human traditions and practices. [ more ]
Fast Company
4 months ago
Marketing

PringleCrocs and Ranch-flavored Burts Bees: 10 brand collaborations that never should have happened

The trend of offbeat food collaborations between well-known brands continues to gain popularity, aiming to capture consumer attention and engagement. [ more ]
Big Think
1 week ago
Artificial intelligence

The essential skill to master across life and business

Storytelling is essential for capturing attention in today's oversaturated market.
Companies and individuals that master storytelling will thrive, while those who fail to adapt risk being left behind. [ more ]
Forbes
2 weeks ago
Marketing

Council Post: How Marketers Can Improve Short-Form Video Ads In The Age Of GenAI

Brands must adapt strategies to succeed in the short-form video landscape driven by consumer preference and engagement patterns. [ more ]
The Business of Fashion
3 weeks ago
Marketing

Commercialising the Zeitgeist: Crafting a Successful TikTok Strategy

TikTok has transformed engagement strategies for brands in the fashion, luxury, and beauty sectors, emphasizing the need for innovative and focused ad campaigns. [ more ]
Inc.com
3 months ago
Marketing

6 Ways to Win the Battle for Attention and Influence

In a fast-paced business world, attention is key for success, with inattention leading to poor decisions and missed opportunities. [ more ]
The New Yorker
4 months ago
Writing

The Mail

The Order of the Third Bird, focusing on collective attention, echoes the phases of Benedictine monastic practice, prompting a deeper reflection on human traditions and practices. [ more ]
Fast Company
4 months ago
Marketing

PringleCrocs and Ranch-flavored Burts Bees: 10 brand collaborations that never should have happened

The trend of offbeat food collaborations between well-known brands continues to gain popularity, aiming to capture consumer attention and engagement. [ more ]
moreattention-economy
#consumer behavior
AdExchanger
9 months ago
Marketing

The Attention Dichotomy: How To Distinguish Good Attention From Bad | AdExchanger

Consumer attention is highly valuable and scarce in today's digital age.
There are two major types of attention: exogenous (stimulus-driven) and endogenous (conscious and purposeful). [ more ]
AdExchanger
9 months ago
Marketing

The Attention Dichotomy: How To Distinguish Good Attention From Bad | AdExchanger

Consumer attention is highly valuable and scarce in today's digital age.
There are two major types of attention: exogenous (stimulus-driven) and endogenous (conscious and purposeful). [ more ]
AdExchanger
9 months ago
Marketing

The Attention Dichotomy: How To Distinguish Good Attention From Bad | AdExchanger

Consumer attention is highly valuable and scarce in today's digital age.
There are two major types of attention: exogenous (stimulus-driven) and endogenous (conscious and purposeful). [ more ]
AdExchanger
9 months ago
Marketing

The Attention Dichotomy: How To Distinguish Good Attention From Bad | AdExchanger

Consumer attention is highly valuable and scarce in today's digital age.
There are two major types of attention: exogenous (stimulus-driven) and endogenous (conscious and purposeful). [ more ]
moreconsumer behavior
AdExchanger
9 months ago
Marketing tech

The Attention Dichotomy: How To Distinguish Good Attention From Bad | AdExchanger

Consumer attention is highly valuable and scarce in today's digital age.
There are two major types of attention: exogenous (stimulus-driven) and endogenous (conscious and purposeful). [ more ]
www.esquire.com
10 months ago
Books

Lexi Freiman Talks 'The Book of Ayn'

Lexi Freiman's second novel, 'The Book of Ayn,' explores the polarizing figure of Ayn Rand and her fiercely libertarian philosophy.
The protagonist, Anna, takes a liking to Rand's philosophy after falling victim to cancel culture and the criticism of her work.
The novel satirizes the attention economy and explores themes of success, identity, reputation, and ego in the 21st century. [ more ]
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