#ataccama
#ataccama

AI Is Changing Growth, but These 5 Strategies Still Win

Effective growth strategies can be enhanced with AI and leveraging existing customer bases is crucial for rapid growth.

Productivity

The Age of AI means we need to throw out our old KPIs and replace them with new ones

AI is transforming work, emphasizing human creativity and imagination as key organizational values.

Social media marketing

Hands on with X's new AI-powered custom feeds | TechCrunch

X launches Grok-powered Custom Timelines for personalized feeds, enhancing user engagement while discontinuing X Communities due to declining usage.

Silicon Valley

fromTNW | Opinion

Op-Ed: SaaS is not dead. You are just being sold the funeral

AI will not replace human creativity and traditional software is not dead despite prevailing narratives.

Your AI can't read an invoice. That should worry you more than whether it can pass a math exam

Advanced AI excels in structured reasoning tasks but struggles with messy, real-world data extraction like invoices.

5 hours ago

Google Cloud Next made it clear: AI is coming for everything

AI advancements dominated the Google Cloud Next event, showcasing new technologies and security developments.

Growth hacking

fromInc

AI Is Changing Growth, but These 5 Strategies Still Win

Effective growth strategies can be enhanced with AI and leveraging existing customer bases is crucial for rapid growth.

Productivity

The Age of AI means we need to throw out our old KPIs and replace them with new ones

AI is transforming work, emphasizing human creativity and imagination as key organizational values.

Social media marketing

Hands on with X's new AI-powered custom feeds | TechCrunch

X launches Grok-powered Custom Timelines for personalized feeds, enhancing user engagement while discontinuing X Communities due to declining usage.

Silicon Valley

fromTNW | Opinion

Op-Ed: SaaS is not dead. You are just being sold the funeral

AI will not replace human creativity and traditional software is not dead despite prevailing narratives.

fromwww.businessinsider.com

Your AI can't read an invoice. That should worry you more than whether it can pass a math exam

Advanced AI excels in structured reasoning tasks but struggles with messy, real-world data extraction like invoices.

Implementing a Self-Service Data Platform

Implementing a self-service data platform can empower teams to manage their own data products without constant data engineering support.

Venture

AI is igniting a love affair between Silicon Valley and the consulting industry

Consulting firms are increasingly partnering with AI startups to adapt to rapid technological changes in the industry.

fromTNW | Opinion

Business intelligence

How web intelligence is powering the next wave of AI Infrastructure

The web intelligence industry is evolving to support AI's growing demands for multimodal data processing, particularly in handling video content.

Online marketing

fromIndependent

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.

Online learning

The Smart Learning Revolution: How AI Is Reshaping Corporate Education

AI-powered learning solutions are transforming B2B workforce skills, shifting from traditional degrees to integrated, outcome-focused education.

Meta's compute grab continues with agreement to deploy tens of millions of AWS Graviton cores

Meta is expanding its compute capabilities by partnering with AWS and utilizing multiple chip architectures for AI development.

Meta's compute grab continues with agreement to deploy tens of millions of AWS Graviton cores

Meta is expanding its compute capabilities by partnering with AWS and utilizing multiple chip architectures for AI development.

Meta expands access to AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

Meta expands access to Meta AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

Meta's compute grab continues with agreement to deploy tens of millions of AWS Graviton cores

Meta is expanding its compute capabilities by partnering with AWS and utilizing multiple chip architectures for AI development.

Meta's compute grab continues with agreement to deploy tens of millions of AWS Graviton cores

Meta is expanding its compute capabilities by partnering with AWS and utilizing multiple chip architectures for AI development.

Meta expands access to AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

Meta expands access to Meta AI business assistant

Meta expands its AI business assistant to global advertisers, enhancing support and optimizing ad campaigns with tailored recommendations.

Agentic AI is reshaping the network - and it's time to upgrade

Wireless connectivity is essential for AI, transforming industries and requiring strategic management to address complexity and security risks.

Adobe bets on AI agents to stay at the center of marketing workflows

Adobe is introducing autonomous agents to enhance creative workflows across its applications in response to competition from AI and design software.

Adobe builds an 'agentic content supply chain' for the AI era

Adobe's new tools automate content creation and enhance branding through generative AI and agentic assistants.

Adobe bets on AI agents to stay at the center of marketing workflows

Adobe is introducing autonomous agents to enhance creative workflows across its applications in response to competition from AI and design software.

Adobe builds an 'agentic content supply chain' for the AI era

Adobe's new tools automate content creation and enhance branding through generative AI and agentic assistants.

more#adobe

#ai-adoption

London startup

fromComputerWeekly.com

AI adoption is rapid but many stuck at basic levels, says AWS | Computer Weekly

The UK economy could gain £35bn in productivity by advancing AI use beyond basic applications.

Scaling agentic AI demands a strong data foundation - 4 steps to take first

Trusted quality data is essential for scaling agentic AI adoption in organizations.

London startup

fromComputerWeekly.com

AI adoption is rapid but many stuck at basic levels, says AWS | Computer Weekly

The UK economy could gain £35bn in productivity by advancing AI use beyond basic applications.

Scaling agentic AI demands a strong data foundation - 4 steps to take first

Trusted quality data is essential for scaling agentic AI adoption in organizations.

more#ai-adoption

#generative-ai

Startup companies

The End of One-Size-Fits-All Enterprise Software

fromDigiday

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.

The Hidden Demand for AI Inside Your Company

Many corporate gen AI programs fail, leading employees to use personal AI tools secretly.

Startup companies

The End of One-Size-Fits-All Enterprise Software

fromDigiday

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.

The Hidden Demand for AI Inside Your Company

Many corporate gen AI programs fail, leading employees to use personal AI tools secretly.

15 HubSpot updates from March 2026 managers and admins need to know | MarTech

HubSpot introduces features to optimize email send times and enhance the Sales Workspace experience for improved user efficiency.

Agentic AI for Defense: How Checkmarx Turns Security into a Coding Partner - DevOps.com

Agentic AI proactively identifies and addresses security vulnerabilities in real-time during code development, enhancing application security significantly.

Government adoption of AI agents could outpace the private sector

Agentic AI adoption in government is a leadership mandate, with 82% already using it and 71% planning to increase usage by 2026-2027.

Information security

Commvault launches AI tools for secure agentic AI era

Infosys and OpenAI join forces to advance AI in software development

Infosys and OpenAI are partnering to enhance AI-driven software development for large enterprises, focusing on legacy modernization and DevOps automation.

Qlik brings agentic execution to data engineering

Qlik is enhancing its data engineering capabilities with four new features to accelerate AI-ready data delivery for data teams.

Software development

fromDevOps.com

Agentic AI for Defense: How Checkmarx Turns Security into a Coding Partner - DevOps.com

Agentic AI proactively identifies and addresses security vulnerabilities in real-time during code development, enhancing application security significantly.

Government adoption of AI agents could outpace the private sector

Agentic AI adoption in government is a leadership mandate, with 82% already using it and 71% planning to increase usage by 2026-2027.

Information security

Commvault launches AI tools for secure agentic AI era

Infosys and OpenAI join forces to advance AI in software development

Infosys and OpenAI are partnering to enhance AI-driven software development for large enterprises, focusing on legacy modernization and DevOps automation.

Qlik brings agentic execution to data engineering

Qlik is enhancing its data engineering capabilities with four new features to accelerate AI-ready data delivery for data teams.

98% of IT leaders want digital sovereignty: Now SUSE is operationalizing it for companies everywhere

SUSE is focusing on digital sovereignty to enhance choice and resilience in enterprise IT globally.

fromBig Think

Why AI data centers might lower electricity prices - not raise them

"These are mega-rich people who are not here to do charitable things. They don't love Joliet. I'm here because I love Joliet, and I don't want to see my utilities go up."

Silicon Valley real estate

Addressing the challenges of unstructured data governance for AI

Enterprises must enhance data governance for unstructured data as AI transforms data management practices.

Why cloud computing still runs on coal and gas

Data centers' energy demands are straining U.S. power grids, leading to reliance on fossil fuels and delaying renewable energy goals.

Eaton: AI data centers need aerospace-grade engineering

AI demands require a complete overhaul of data center infrastructure, moving from traditional cooling methods to advanced systems-level designs.

Environment

fromwww.dw.com

Why cloud computing still runs on coal and gas

Data centers' energy demands are straining U.S. power grids, leading to reliance on fossil fuels and delaying renewable energy goals.

Eaton: AI data centers need aerospace-grade engineering

AI demands require a complete overhaul of data center infrastructure, moving from traditional cooling methods to advanced systems-level designs.

more#data-centers

#enterprise-ai

Ex-AWS legend explains what enterprises need to make AI work

Enterprise AI projects fail when companies prioritize technology over people and do not adapt their organizational processes accordingly.

Enterprise AI in Practice: 6 Must-Watch Sessions on Scaling Agentic Systems

Enterprise AI is transitioning from experimentation to execution, presenting challenges in governance, scaling, and measurable business impact.

Ex-AWS legend explains what enterprises need to make AI work

Enterprise AI projects fail when companies prioritize technology over people and do not adapt their organizational processes accordingly.

Enterprise AI in Practice: 6 Must-Watch Sessions on Scaling Agentic Systems

Enterprise AI is transitioning from experimentation to execution, presenting challenges in governance, scaling, and measurable business impact.

What is Cloud Security? Fundamental Guide

Cloud security requires specialized processes and technologies to protect assets and data from evolving threats in a dynamic environment.

#google

Google pitches Agentic Data Cloud to help enterprises turn data into context for AI agents

Google is enhancing its data and analytics portfolio to compete with AWS and Microsoft in AI data management.

How Google just revamped Gemini Enterprise for the agentic era - here's what's new

Google launched the Gemini Enterprise Agent Platform to enhance automated workflows and security for developers.

Google pitches Agentic Data Cloud to help enterprises turn data into context for AI agents

Google is enhancing its data and analytics portfolio to compete with AWS and Microsoft in AI data management.

How Google just revamped Gemini Enterprise for the agentic era - here's what's new

Google launched the Gemini Enterprise Agent Platform to enhance automated workflows and security for developers.

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

Microsoft to test third-party AI models for incorporation in its security offerings

Microsoft is evaluating third-party AI systems to enhance its cybersecurity measures against AI-driven threats.

fromAxios

Microsoft wants to build the infrastructure behind the AI internet

Microsoft is creating a two-sided marketplace to compensate publishers for content used by AI products, ensuring fair use and collaboration.

Information security

fromNextgov.com

Microsoft to test third-party AI models for incorporation in its security offerings

Microsoft is evaluating third-party AI systems to enhance its cybersecurity measures against AI-driven threats.

fromAxios

Microsoft wants to build the infrastructure behind the AI internet

Microsoft is creating a two-sided marketplace to compensate publishers for content used by AI products, ensuring fair use and collaboration.

more#microsoft

#artificial-intelligence

fromwww.businessinsider.com

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.

Leading AI Companies Driving Enterprise Adoption

Leading AI companies are essential for effective enterprise adoption, focusing on strategy and integration to drive measurable impact.

fromwww.businessinsider.com

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Artificial intelligence empowers marketers to create personalized customer experiences and scale innovative strategies effectively.

more#artificial-intelligence

Leading AI Companies Driving Enterprise Adoption

Leading AI companies are essential for effective enterprise adoption, focusing on strategy and integration to drive measurable impact.

OpenAI takes Codex into enterprise software shops worldwide

OpenAI partners with consulting firms to expand Codex's reach into enterprises lacking internal capabilities for implementation.

OpenAI teams up with Infosys to bring AI tools to more businesses | TechCrunch

OpenAI partners with Infosys to integrate AI tools into its Topaz platform for software development and automation.

European startups

fromTNW | Launch

OpenAI takes Codex into enterprise software shops worldwide

OpenAI partners with consulting firms to expand Codex's reach into enterprises lacking internal capabilities for implementation.

OpenAI teams up with Infosys to bring AI tools to more businesses | TechCrunch

OpenAI partners with Infosys to integrate AI tools into its Topaz platform for software development and automation.

more#openai

Online learning

Why AI-Enabled Training Is Becoming A Business Imperative Across Many Industries

Organizations face a significant skills gap, with only 5% of hiring managers reporting sufficient talent to meet project demands.

fromDevOps.com

Why Contact Enrichment Belongs in Your Application Architecture, Not Your Sales Workflow - DevOps.com

B2B applications often collect incomplete data, which can be resolved by integrating contact enrichment at the data ingestion point.

fromMarTech

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.

#google-cloud

Tech industry

Google makes an interesting choice with its new agent building tool for enterprises | TechCrunch

Google on why its all-in-one AI stack embraces competitors

Google Cloud has a unique advantage with its integrated AI infrastructure, models, and data platform, essential for enterprise AI value.

fromTNW | Google

Artificial intelligence

Google launches $750M partner fund at Cloud Next 2026 to finance agentic AI deployments across Accenture, Deloitte, KPMG

fromFortune

Google Cloud's next big moment-and what it needs to continue its ascent | Fortune

Google's AI advancements are revitalizing its cloud division, with significant revenue growth and a focus on addressing bottlenecks in AI implementation.

Google makes an interesting choice with its new agent building tool for enterprises | TechCrunch

Google introduced the Gemini Enterprise Agent Platform for building and managing AI agents, targeting IT teams and business users with various functionalities.

Google on why its all-in-one AI stack embraces competitors

Google Cloud has a unique advantage with its integrated AI infrastructure, models, and data platform, essential for enterprise AI value.

fromTNW | Google

Google launches $750M partner fund at Cloud Next 2026 to finance agentic AI deployments across Accenture, Deloitte, KPMG

Google launched a $750 million fund to boost partners' agentic AI development, marking a strategic shift in enterprise AI competition.

fromFortune

Google Cloud's next big moment-and what it needs to continue its ascent | Fortune

Google's AI advancements are revitalizing its cloud division, with significant revenue growth and a focus on addressing bottlenecks in AI implementation.

Google Cloud and Wiz build multi-cloud platform on top of Security Graph

Wiz is essential for Google Cloud's security strategy in multi-cloud environments post-acquisition.

fromEntrepreneur

The Hidden Data Liability Every Leader Needs to Address Now

Data is no longer endlessly renewable; companies face a 'data liability gap' affecting AI systems and data recovery responsibilities.

#ai-integration

fromWWD

Marketing tech

SAP and Google Cloud Join Forces to Revolutionize AI-Driven Marketing

SAP SE and Google Cloud are integrating AI agents to enhance marketing strategies through unified data access and multi-agent orchestration.

How to Evaluate AI Tools Without Being a Data Scientist

Many organizations struggle to integrate AI effectively, with only 25% having done so despite plans for increased spending.

fromWWD

SAP and Google Cloud Join Forces to Revolutionize AI-Driven Marketing

SAP SE and Google Cloud are integrating AI agents to enhance marketing strategies through unified data access and multi-agent orchestration.

How to Evaluate AI Tools Without Being a Data Scientist

Many organizations struggle to integrate AI effectively, with only 25% having done so despite plans for increased spending.

more#ai-integration

#ai-strategy

AI Strategy Framework: A Proven Model For Building And Scaling AI Initiatives

A structured AI strategy framework is essential for scalable transformation and measurable impact across organizations.

Google says it has all the answers for AI agent sprawl

Google has rebranded its AI platform to Gemini Enterprise Agent Platform to manage multiple AI agents effectively.

AI Strategy Framework: A Proven Model For Building And Scaling AI Initiatives

A structured AI strategy framework is essential for scalable transformation and measurable impact across organizations.

Google says it has all the answers for AI agent sprawl

Google has rebranded its AI platform to Gemini Enterprise Agent Platform to manage multiple AI agents effectively.

Artificial intelligence

Bridging the AI Agent Authority Gap: Continuous Observability as the Decision Engine

The agentic AI frenzy increases as more vendors stake their claims

OpenAI, Microsoft, and Google are rapidly advancing AI agent technologies to enhance workplace productivity and collaboration.

fromThe Hacker News

Bridging the AI Agent Authority Gap: Continuous Observability as the Decision Engine

AI agents create a delegation gap in enterprise security that must be addressed before governing their authority.

The agentic AI frenzy increases as more vendors stake their claims

OpenAI, Microsoft, and Google are rapidly advancing AI agent technologies to enhance workplace productivity and collaboration.

more#ai-agents

DevOps

fromComputerWeekly.com

Storage implications of a modern IT architecture | Computer Weekly

Organizations are increasingly using containers to modernize applications and manage both cloud-native and traditional workloads with Kubernetes.

Information security

Curity looks to reinvent IAM with runtime authorization for AI agents

Traditional IAM tools are inadequate for managing agent access, which is ephemeral and complex, requiring a new approach to runtime enforcement.

Tredence powers up Gemini-powered agentic AI accelerators

Tredence's agentic AI accelerators provide ready-to-deploy, industry-specific AI solutions for rapid deployment and data modernization.

fromTNW | Data-Security

Why data quality matters when working with data at scale

Data quality should be prioritized from the start to prevent costly issues later in data engineering projects.

fromAmazon Web Services

Amazon Quick for marketing: From scattered data to strategic action | Amazon Web Services

Disconnected marketing systems hinder campaign effectiveness and timely insights.

DevOps

The AI Infrastructure Stack in 2026: Companies Building the Future of AI

AI infrastructure companies are transforming the deployment and scaling of artificial intelligence into full production systems with essential governance and observability.

fromInfoQ

Orchestrating Agentic and Multimodal AI Pipelines with Apache Camel

AI systems require well-managed execution frameworks to avoid failures, as issues often stem from system design rather than model quality.

Information security

fromNextgov.com

Data is a strategic asset and a strategic vulnerability

Data is a primary strategic asset in national security, transforming into both a powerful tool and a critical vulnerability.

DevOps

from24/7 Wall St.

Oracle's New AWS Partnership Just Put It Ahead of Azure and Google Cloud

Multicloud setups are essential for enterprise AI, enabling seamless data movement and integration across different cloud providers.

AI Consulting Explained: What Services Companies Actually Need (And What To Avoid)

AI consulting is rapidly growing, driven by enterprise AI adoption and the need for strategic transformation partnerships.

fromAdExchanger

Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger

US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.

fromTelecompetitor

Business intelligence

Comcast Business unveils Innovation Lab for next-gen enterprise solutions

Comcast Business launched the Innovation Lab to co-develop and test enterprise solutions with customers and technology partners.

fromEntrepreneur

Your Business Already Has the Most Valuable AI Asset. You Just Haven't Extracted It Yet.

Business leaders using AI often feel satisfied but lack competitiveness, highlighting a gap that needs addressing for sustained success.

ABBYY: AI with a purpose starts with documents

ABBYY's Document AI platform enhances business workflows by enabling accurate document processing and interpretation.

fromAdExchanger

AI Is Nothing Without Data Fidelity. Here's A Four-Step Approach to Protect It | AdExchanger

Data integrity is crucial for effective AI in advertising, as flawed data leads to poor outcomes.

Google Gemini Enterprise to become the AI platform for everyone

Gemini Enterprise expands with a development platform for AI agents, governance tools, and autonomous capabilities for business users and developers.

Building Consistent Data Foundations at Scale

Building consistent data foundations through intentional architecture, engineering, and governance is essential to prevent fragmentation, support AI adoption, ensure regulatory compliance, and enable reliable organizational decisions at scale.

#snowflake

Snowflake offers help to users and builders of AI agents

Snowflake enhances its Intelligence and Cortex Code for better automation and data source access, aiming for a unified enterprise AI experience.

Snowflake Intelligence and Cortex Code become the agentic AI control layer

Snowflake updates Intelligence and Cortex Code to enhance data integration and AI capabilities for the Agentic Enterprise.

Snowflake offers help to users and builders of AI agents

Snowflake enhances its Intelligence and Cortex Code for better automation and data source access, aiming for a unified enterprise AI experience.

Snowflake Intelligence and Cortex Code become the agentic AI control layer

Snowflake updates Intelligence and Cortex Code to enhance data integration and AI capabilities for the Agentic Enterprise.

more#snowflake

fromTearsheet

Why the back office comes first in AI deployments and failures that keep reappearing - Tearsheet

67% of banks and credit unions are implementing AI, but only 16% have a coherent strategy for it.

fromMarTech

3 AI shifts reshaping market research | MarTech

AI is transforming market research by evolving from a tool for tasks to a collaborative research environment that enhances data-driven insights.

Ataccama puts agentic data observability into platform core

Ataccama ONE introduces Agentic Data Observability technology to ensure high-quality, reliable data for AI systems while preventing autonomous errors and bias in regulated enterprises.

2 months ago

4 steps to create a future-proof data infrastructure

A future-proof IT infrastructure is often positioned as a universal solution that can withstand any change. However, such a solution does not exist. Nevertheless, future-proofing is an important concept for IT leaders navigating continuous technological developments and security risks, all while ensuring that daily business operations continue. The challenge is finding a balance between reactive problem solving and proactive planning, because overlooking a change can cost your organization. So, how do you successfully prepare for the future without that one-size-fits-all solution?

Tech industry

fromEntrepreneur

The Game-Changing Tech Saving Companies From Data Disasters

Combining Continuous Data Protection with AI capabilities enables businesses to achieve near-zero Recovery Point Objectives and minimal Recovery Time Objectives, preventing data loss and minimizing downtime.

Dataiku introduces platform for scalable enterprise AI

Dataiku launches Platform for AI Success with three new products designed to move AI initiatives from pilots to measurable business outcomes through unified orchestration across cloud providers.