Apple's new affordable 13-inch MacBook is rumored to feature a low-power A18 processor -- the same chip found in the iPhone 16 Pro -- rather than the typical M-series processors used in MacBooks. This would allow it to keep costs low, particularly if paired with more modest hardware such as a less flashy display and a smaller form factor.
As a company and brand, Apple has placed a great deal of emphasis on privacy over the years-both in its product design and in its advertising. Protecting user data is a major talking point and has driven ads like 2025's "Flock" campaign, in which bird-like cameras fly around tracking people in a dystopian setting. The crux of Apple's pitch is simple: The company says it doesn't sell data to third-party distributors and it doesn't share your data for marketing purposes.