"As a company and brand, Apple has placed a great deal of emphasis on privacy over the years-both in its product design and in its advertising. Protecting user data is a major talking point and has driven ads like 2025's "Flock" campaign, in which bird-like cameras fly around tracking people in a dystopian setting. The crux of Apple's pitch is simple: The company says it doesn't sell data to third-party distributors and it doesn't share your data for marketing purposes."
"Samsung's new Privacy Display tech adds another layer to an already popular feature. Previously, Samsung devices would hide an entire screen from viewers looking at it from an angle. For instance, if a user was on a flight, a stranger sitting in the seat next to them would not be able to see any of the user's screen. With the pending release of the S26 Ultra however, expected later this spring,"
A market-research projection indicates Samsung's latest privacy display technology, introduced in the Galaxy S26 Ultra, could be applied to Apple MacBook laptops by 2029. Apple emphasizes privacy across product design and advertising and presents privacy as a core value, stating that privacy is a fundamental human right. Samsung's existing privacy feature blocks entire screens from angled viewers so nearby strangers cannot see displayed content. The upcoming S26 Ultra may add localized privacy control, allowing users to hide specific content while leaving other content visible to nearby viewers. Privacy display technology bridges data privacy and real-world screen visibility.
Read at Miami Herald
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