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Apple
fromwww.theguardian.com
4 days ago

Fifty years of sexing up tech: Apple's epic hits and misses

Apple transformed from a garage startup into a global behemoth by repeatedly resetting consumer expectations through innovative products like the Apple II, iPod, and iPhone.
fromWIRED
2 months ago

Steve Jobs' Early Apple Items Are Going Up for Auction-Along With His Bow Ties

Now Chovanec, who wound up in possession of much of the contents of that bedroom, has consigned a collection of the ephemera to RR Auction for sale. Items include Jobs' desk, its drawers filled with Reed College notebooks and work he did for Atari in the mid-'70s; the Bob Dylan 8-track tapes (and one Joan Baez tape) he listened to incessantly; a set of magazines that Jobs' father kept to commemorate cover stories about his son; Jobs' annotated horoscope generated by an Atari computer;
Apple
fromFast Company
6 months ago

The iPhone Air misses the point

Announced today, the iPhone Air will debut on September 19 for $999. Its selling point? The iPhone Air is 5.6mm thick. Except for the camera-that part still sticks out. "Truly amazing" and "unlike anything you experienced before," according to CEO Tim Cook, the iPhone Air is Apple's attempt to reignite excitement in the iPhone business, which hit a 6-year low in new activations last year as people decide to stick with their perfectly adequate phones for longer.
Apple
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