fromKotaku
1 day agoRing Battery Video Doorbell Priced Like Basic Doorbell, Amazon Plays Zero Profit on Own Brand - Kotaku
Ring belongs to Amazon, which gives the retail giant complete freedom to price these video doorbells however aggressively it wants without worrying about profit margins on individual units. Amazon's strategy focuses on getting Ring devices installed in as many homes as possible and knows that subscription revenue and ecosystem lock-in will pay off long-term even if the hardware sells at cost or below.
E-Commerce