"Ring belongs to Amazon, which gives the retail giant complete freedom to price these video doorbells however aggressively it wants without worrying about profit margins on individual units. Amazon's strategy focuses on getting Ring devices installed in as many homes as possible and knows that subscription revenue and ecosystem lock-in will pay off long-term even if the hardware sells at cost or below."
"The newest battery doorbell model delivers head-to-toe video coverage with 66% more vertical view than the previous generation, and captures packages on the ground and tall visitors' faces in a single frame. This latest version currently sells for $49 on Amazon instead of the usual $99 which marks a record low price that makes smart doorbell technology accessible to practically anyone with a front door and a WiFi connection."
"The bigger vertical field of view is a big improvement over older Ring doorbells which often cut off the tops of tall people's heads or packages on the ground below the camera's frame. This full-body coverage gets rid of the annoyance of having to watch footage again and again only to find that important details are missing because they were out of the camera's view: You can clearly see the faces of delivery drivers while also making sure they really left your package instead of just pretending to deliver it."
Amazon owns Ring and can price video doorbells aggressively because the company is not constrained by profit margins on individual units. The strategy prioritizes widespread installations to capture subscription revenue and create ecosystem lock-in. The newest battery doorbell delivers 66% more vertical view for head-to-toe coverage, capturing packages on the ground and tall visitors' faces in one frame. The model currently sells for $49, down from $99, marking a record low and improving accessibility. The built-in rechargeable battery eliminates the need for home electrical wiring, and the USB-C charging port works with common cables used by modern phones and tablets.
Read at Kotaku
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