Clever, clever that Andy Bell. He shares a technique for displaying image alt text when the image fails to load. Well, more precisely, it's a technique to apply styles to the alt when the image doesn't load, offering a nice UI fallback for what would otherwise be a busted-looking error.
"The current [state of alt text] is pretty abysmal, just to be quite candid. It's almost a bit 'out of sight, out of mind,' literally and figuratively," says Josh Loebner, creative marketing agency VML's global head of inclusive design.