#ai-brand-awareness

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#direct-traffic #attribution #ga4-search-console #purchasing-intent #income-segmentation #consumer-trends
Marketing tech
fromMarTech
5 hours ago

Why AI visibility can increase direct traffic even when nobody clicks | MarTech

AI mentions increase later direct traffic by creating memory-driven “read, remember, return” behavior that functions like advertising even without clicks.
Marketing
fromAxios
2 months ago

AI's popularity is soaring among the highest-income earners

Purchasing intent among high-income consumers surged for AI tools—Gemini's awareness rose from 62% to 78% while ChatGPT remains most familiar at 89%.
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