#ai-and-innovation

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#human-centered-design #customer-centricity #design-strategy #business-transformation
European startups
fromFortune
2 days ago

IDEO spent 35 years selling customer-centricity. Now CEO Mike Peng thinks it 'isn't enough anymore' | Fortune

IDEO shifts from delivering design work to teaching clients how to design products themselves as customer centricity becomes table stakes and AI changes innovation.
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