#ai-and-human-expertise

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Marketing tech
fromFortune
6 hours ago

Adrien Brody's multimilliondollar TurboTax Super Bowl ad: Intuit's CMO explains why the software giant spends more on marketing than R&D | Fortune

Intuit invests heavily in high-profile, human-centered marketing—using Super Bowl ads and AI-enabled human experts—to drive strong revenue growth and brand impact.
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