#agentic-ai-marketing

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#mergers-and-acquisitions #data-collaboration #data-clean-rooms #customer-identity-resolution
Marketing tech
fromMumbrella
17 hours ago

Publicis Group snaps up LiveRamp for US$2.2bn

Publicis Group will acquire LiveRamp for US$2.2 billion to expand data co-creation and agentic AI marketing using clean rooms and identity capabilities.
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