fromNieman Lab
3 weeks agoThe Guardian brings shopping site The Filter across the pond
The Filter, like the rest of The Guardian, will be paywall-free and will rely on affiliate revenue. This has worked well for The Filter's U.K. offering - The Guardian told Digiday that The Filter received 62 million views and 8 million clicks through to retailers in its first year, leading to a "significant volume in sales," though they didn't provide details on those numbers.
E-Commerce