Modern Retail+ Research: The state and future of the media agency, from client spending to retail media's impact2024 is set to see a significant increase in ad spending driven by political factors and the growth of retail media.Agencies reported positive client spending trends despite economic headwinds, indicating a resilience in advertising budgets.
Baidu posts flat quarterly revenue as sluggish economy slowed advertisingBaidu's revenue remained flat as economic slowdowns hindered advertising spending, but its AI Cloud growth indicates a positive strategic direction.Non-marketing operations in AI Cloud demonstrate resilience against macroeconomic challenges.
The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less | AdExchangerCPG brands face pricing pressure and increased advertising spending demands from retailers amidst market shifts.
3 Things Marketers Should Know About Magna's Latest Ad ForecastAdvertising spending is growing faster than expected at 9.2% to $369 billion, driven by Prime Video ads.Retail and travel ad categories are thriving with a 9% growth, while entertainment and tech sectors are sluggish.
France Experiences Surge in Travel Demand Ahead of 2024 Summer OlympicsMajor sporting events drive travel demand and ad spendingFlight bookings to Paris increase significantly ahead of the 2024 Summer Olympics
Financial media network ad spend will more than quadruple over the next 2 yearsUS financial media network spending set to reach $1.50 billion in 2026, driven by the rise of FMNs and first-party data utilization.
Meta's Revenue Boost From Temu Looks Durable, Analyst SaysMeta Platforms likely to benefit from continued ad spending by Chinese e-commerce retailers.