#advertising-integrity

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#subscriptions #ai-ads #ad-tech #finance-marketing #compliance #consumer-trust
Marketing tech
fromAdExchanger
5 days ago

It's A SaaS Selloff; 'Integrity,' As In, Integrated. | AdExchanger

Investors favored subscription models; ad businesses, including AI-driven ads, must balance rapid revenue growth with integrity amid inevitable early missteps.
Marketing
fromThe Drum
1 month ago

Five common digital marketing problems for the finance sector - and how to overcome them

Finance-sector digital marketing must balance eye-catching creativity with strict compliance and rebuild consumer trust through transparent, accurate messaging and early client collaboration.
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