AppLovin (APP) Stock Crashes as Short Seller Accuses Company of "Fraud" - TipRanks.comAppLovin's stock dropped 11% following allegations of advertising fraud from short-seller Edwin Dorsey.
The DrumAdopt a zero-tolerance stance against invalid traffic to combat advertising fraud costing $100bn annually.Digital marketing platforms should adopt a multi-faceted approach utilizing AI and cutting-edge tools to provide fraud-free traffic to advertisers.