Here's what retailers should know about Mastercard's new Commerce Media network
Mastercard launched Commerce Media using 160 billion transactions, 25,000 merchants and 500 million consumers to provide closed-loop retail media targeting and attribution.
'The year where I don't roll my eyes' at retail: Bayer's programmatic and digital lead on the state of retail media
Retail media growth has stalled because brands demand integrated attribution and national campaign integration, requiring retail partners to provide transparent, cross-channel measurement.
Predictive attribution modeling 'will take you at least to the campaign level,' said Cameron Bush, vice president of digital transformation at Meyer, a cookware manufacturer.
