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#marketing #advertising #digital-marketing #influencer-marketing #digital-advertising #creator-economy
#digital-advertising
Marketing
fromThedrum
54 minutes ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing
fromThedrum
54 minutes ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing tech
fromInc
4 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Marketing
fromThedrum
54 minutes ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing
fromThedrum
54 minutes ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing tech
fromInc
4 days ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
more#digital-advertising
#digital-marketing
Marketing tech
fromForbes
7 hours ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
Marketing tech
fromForbes
7 hours ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
Marketing
fromThedrum
54 minutes ago

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.
Online marketing
fromMiami Herald
5 days ago

How to increase revenue with marketing

Optimizing digital marketing is essential for maximizing revenue through strategies like audience expansion and customer retargeting.
Marketing
fromThedrum
3 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
more#digital-marketing
European startups
fromThedrum
3 hours ago

impact.com appoints a raft of new Business Development Representatives as the technology company's client roster grows by more than 50%

impact.com expands its team in EMEA following a $150 million investment to enhance partnership automation technology.
Deliverability
fromVerticalResponse
7 hours ago

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.
#youtube
Media industry
fromAdExchanger
2 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Media industry
fromAdExchanger
2 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Media industry
fromDigiday
1 week ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
more#youtube
Social media marketing
fromThedrum
1 day ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Data science
fromMarTech
2 days ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
Online marketing
fromInc
3 days ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Growth hacking
fromEntrepreneur
3 days ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
Online learning
fromEntrepreneur
4 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Music
fromAV Club
3 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
#qr-codes
Web design
fromThedrum
5 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
5 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
5 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
5 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
more#qr-codes
#artificial-intelligence
Marketing tech
fromDigiday
6 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromDigiday
6 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
more#artificial-intelligence
Marketing
fromThe Drum
15 hours ago

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.
Media industry
fromAdExchanger
2 days ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
#marketing
Online marketing
fromInc
3 days ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
fromInc
1 week ago
Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

fromThe Drum
2 days ago
Marketing

New year's resolutions - How the marketing industry can change its ways in 2026

Online marketing
fromInc
3 days ago

Inconsistent Marketing Costs More Than You Think

Reliability and consistency are essential for building strong relationships and successful businesses.
Marketing tech
fromMarTech
2 days ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Social media marketing
fromInc
1 week ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing
fromThe Drum
2 days ago

New year's resolutions - How the marketing industry can change its ways in 2026

Marketers must be bolder, braver, and more imaginative to enhance their impact by 2026.
Marketing tech
fromMarTech
4 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
more#marketing
#advertising
Marketing tech
fromExchangewire
2 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromDigiday
2 days ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Marketing tech
fromThedrum
2 weeks ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromExchangewire
2 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromDigiday
2 days ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Marketing tech
fromThedrum
2 weeks ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
more#advertising
Media industry
fromObserver
2 days ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
Online marketing
fromEntrepreneur
4 days ago

How to Find the Right Keywords for Your Digital Marketing Strategy

Effective keyword research is essential for digital marketing success, focusing on industry terms and customer search intent.
fromThedrum
5 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Growth hacking
fromThe Drum
5 days ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
Marketing tech
fromThedrum
5 hours ago

Kiko increases store visits by 165% with S4M

S4M helps brands increase store visits through tailored advertising that targets local customers at every step of their journey.
#google-ads
Marketing tech
fromMarTech
5 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromMarTech
5 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
more#google-ads
Social media marketing
fromDigiday
4 days ago

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.
fromThedrum
4 hours ago

Team One And Lexus Win Adweek Media Plan Of The Year Award

The 'Lexus RC Real-Time Build' campaign received the 'Best Use of Social' award for its innovative approach, utilizing Facebook Live to engage auto enthusiasts in real-time customization of the Lexus RC.
Marketing
Marketing tech
fromThe Drum
2 days ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
Marketing tech
fromThedrum
2 days ago

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

LoopMe's sales division leverages AI-driven technology to optimize advertising campaigns and address challenges in digital marketing.
Marketing
fromDigiday
2 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Marketing tech
fromExchangewire
2 days ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Marketing
fromThedrum
3 days ago

Seedtag and Nielsen research finds contextual targeting boosts consumer interest in advertising by 32%

Contextual advertising significantly enhances consumer interest and engagement compared to traditional demographic targeting.
fromGamesBeat
2 days ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Marketing
fromThedrum
2 days ago

DON'T LOSE THE PLOT: WHY BRANDS STILL NEED A GOOD STORY

Storytelling remains essential for brands to connect with consumers in a content-saturated world.
Marketing tech
fromForbes
5 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
#retail-media
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromAdExchanger
3 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromAdExchanger
3 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
#openai
Marketing tech
fromAdExchanger
2 days ago

The OpenAI Pixel Has Landed; Amazon's Credit Card Ban Triggers An Ad Boycott | AdExchanger

OpenAI is developing ad infrastructure, but the effectiveness of AI search for advertisers remains uncertain due to varying commercial intent in queries.
Marketing tech
fromDigiday
4 days ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
Marketing tech
fromAdExchanger
2 days ago

The OpenAI Pixel Has Landed; Amazon's Credit Card Ban Triggers An Ad Boycott | AdExchanger

OpenAI is developing ad infrastructure, but the effectiveness of AI search for advertisers remains uncertain due to varying commercial intent in queries.
Marketing tech
fromDigiday
4 days ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
more#openai
Marketing tech
fromExchangewire
5 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing
fromThedrum
3 days ago

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.
Marketing tech
fromExchangewire
3 days ago

Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem

Digital out-of-home advertising is growing, but measurement uncertainty limits further investment and potential.
Marketing
fromForbes
4 days ago

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.
Marketing tech
fromExchangewire
4 days ago

Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership

Bauer Media partners with Experian to enhance audience targeting for advertisers using consumer insights and data.
Marketing
fromMarTech
5 days ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing tech
fromExchangewire
4 days ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Marketing
fromForbes
6 days ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.
Marketing tech
fromExchangewire
5 days ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Marketing
fromThedrum
6 days ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
Marketing tech
fromThe Hollywood Reporter
5 days ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
Marketing tech
fromExchangewire
5 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing
fromDigiday
6 days ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Marketing tech
fromForbes
1 week ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
#influencer-marketing
fromThe Drum
2 months ago
Social media marketing

Reach, frequency and influence: understanding the third pillar of brand growth

fromEMARKETER
2 months ago
Social media marketing

Brands are turning to influencer agencies for AI strategy, not just creator campaigns

fromThe Drum
2 months ago
Social media marketing

Reach, frequency and influence: understanding the third pillar of brand growth

fromEMARKETER
2 months ago
Social media marketing

Brands are turning to influencer agencies for AI strategy, not just creator campaigns

more#influencer-marketing
Marketing tech
fromAdExchanger
1 month ago

The Missed Opportunity In Performance TV: Long-Term Brand-Building | AdExchanger

TV's shift to digital enables precise short-term performance measurement, but overemphasis on immediate results undermines its strength as a brand-building channel requiring balanced long-term strategy.
Marketing
fromForbes
2 months ago

How To Build A New Brand On Social Media Without Overspending

Early-stage, budget-conscious brands should prioritize clear, authentic short-form content on LinkedIn and other platforms, using simple design tools and amplifying top-performing videos with modest ads.
Marketing
fromBusiness Matters
2 months ago

Marketing Isn't Broken. The Brand Beneath It Is.

Marketing fails when asked to substitute for an unclear or outdated brand strategy, producing noise rather than compounding growth.
Marketing
fromForbes
1 month ago

Marketers, Stop Donating Free Advertising To Your Competitors

Pepsi's 2026 Super Bowl ad featuring Coca-Cola's Polar Bear exemplifies a persistent challenger marketing mistake: building campaigns around competitors' distinctive assets, which strengthens rival brand memory instead of the advertiser's own.
fromEMARKETER
2 months ago

Most marketers are giving themselves 3-6 months to master GEO

Key stat: 54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise. Beyond the chart: Use this chart: Drop this into your next digital strategy review to show stakeholders the GEO timeline pressure. Use it to benchmark your team's implementation plans against the majority.
Marketing tech
Marketing
fromThe Drum
2 months ago

Advertisers turn to performance-based remuneration for ad agencies

Marketers increasingly adopt performance-based remuneration with agencies to boost value, transparency, and alignment; output-based fees as main contracts rose to 28%.
Marketing
fromThedrum
2 months ago

New Study Finds That Advertising Cultivates Brand Trust Leading to Purchase Intent

A one-point increase in brand trust substantially raises consumer purchase intent, driven by reliability, respect, ethical practices, authenticity, and relatability.
Marketing
fromwww.marketingdive.com
2 months ago

Maintaining brand relevancy: Here's what the numbers say

Social media activity and consumer trust jointly determine brand relevancy; brands with stronger trust can better weather controversy and gain momentum.
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