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The Drum
3 days ago
Artificial intelligence

How generative AI is a catalyst for industry partnerships

Generative AI is reshaping collaboration in the advertising industry, making it more efficient and impactful through partnerships and ecosystem transformation. [ more ]
Adweek
1 week ago
Marketing

Tubi's Super Bowl 'Interruption' Ad Wins 2024 Grand Effie

Tubi wins Grand Effie Award for innovative Super Bowl ad. [ more ]
Investing.com Australia
1 week ago
Artificial intelligence

Google's 'Marketing Live' event suggests improving AI position: analysts By Investing.com

Google introduced over 30 new products and features at Marketing Live 2024, emphasizing AI capabilities for better engagement and monetization. [ more ]
The Drum
2 weeks ago
Marketing

The Drum's Daily Briefing: Zuckerberg's rebrand & would we be better off without ads?

Mark Zuckerberg's rebrand aims to humanize his image amid scrutiny. [ more ]
Adweek
2 weeks ago
Marketing

ANA Finds Media Agencies Profit From Arbitrage, With Brands Also Benefiting

Media agencies engage in principal buying, purchasing media at lower prices and reselling it to clients, a practice highlighted by ANA research. [ more ]
AdExchanger
2 weeks ago
Marketing tech

A Sandbox Skeptic | AdExchanger

Google's Chrome Privacy Sandbox may be seen as a distraction potentially leading to abandoning the open internet. [ more ]
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The Drum
4 months ago
Online marketing

Demystifying Privacy Sandbox - what advertisers need to know now

Marketers need to find solutions to replace third-party cookies to ensure future success.
Preparing for the deprecation of third-party cookies requires a strategic approach and understanding of technology. [ more ]
Exchangewire
4 months ago
EU data protection

Privacy Sandbox: How is 2024 Looking?

Google's Privacy Sandbox is a collaborative effort to balance effective advertising with user privacy.
The Privacy Sandbox is still in its early stages but key components, such as the Trust Token API and Aggregated Reporting API, are emerging. [ more ]
The Drum
5 months ago
Marketing

An ethical data framework creates a 'rock solid foundation' to build out AI principles

Creating an ethical framework for data is crucial for the AI-driven future of the advertising industry.
Transparency and respect for people's privacy are essential for rebuilding consumer trust and strengthening customer connections. [ more ]
The Economist
5 months ago
Marketing

Elon Musk's X is especially vulnerable to an ad boycott

Elon Musk's response to firms pulling ads from X shows his disdain for the advertising industry.
X is facing concerns about unsavoury content on the platform and the departure of big advertisers. [ more ]
AdExchanger
5 months ago
Marketing tech

Is Chumbox Economics Feeding The Industry's MFA Problem? | AdExchanger

Taboola and Outbrain spent $2.4 billion on buying clicks from customers, while paying publishers $1.6 billion for placing their ads on websites.
The advertising industry is a zero-sum game, meaning if one party earns more, there must be others that earn less. [ more ]
Digiday
5 months ago
Marketing

Butler, Shine, Stern & Partners' Trina Arnett previews the last-second scramble to prepare for post-cookie measurement

The advertising industry is facing a scramble to adapt to a cookieless world if Google disables third-party cookies in Chrome
Without cookies, measurement and optimization efforts are severely limited [ more ]
The Drum
5 months ago
Marketing

Cutting carbon emissions: What are the best ideas that companies have come up with so far?

Reducing carbon emissions is a core goal for the advertising industry.
Companies in the industry are collaborating on ideas and initiatives to tackle climate change. [ more ]
AdExchanger
6 months ago
Marketing

Marketers Reflect On Generative AI As ChatGPT Turns One | AdExchanger

ChatGPT has reached several milestones in its first year, including 100 million weekly active users and testing in the top 1% for human creativity.
Despite facing criticism for perpetuating bias and misinformation, ChatGPT has also been successful in the advertising industry, where marketers have used it for various tasks.
Generative AI technology is expected to continue improving, allowing for more accurate emulation of brand tones and voices in marketing. [ more ]
WSJ
6 months ago
Marketing

Advertising Is Dead. Long Live Advertising.

Advertising industry was once seen as pariah but is now finding alternative ways to reach consumers.
Ad-free streaming services and ad blockers were perceived as threats to the advertising industry. [ more ]
#artificial intelligence
Mediapost
6 months ago
Artificial intelligence

AI Shows Ad Industry Its Future

Artificial intelligence (AI) is teaching the advertising industry how to reinvent itself.
The increase in generative AI (GAI) technology has led to a surge in job postings and funding.
Nvidia's success highlights the transformation the advertising industry is undergoing. [ more ]
Mediapost
6 months ago
Artificial intelligence

AI Shows Ad Industry Its Future

AI technology is experiencing a sudden acceleration and companies are investing billions in it
Generative AI innovation is leading to an increase in job postings related to AI technology [ more ]
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