#ad-tech-trends

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fromAdExchanger
1 week ago

Who Pays The Cloud Compute Bill?; AppLovin Bounces Back On Ads | AdExchanger

Replit's annual recurring revenue grew 12x after launching generative AI coding agents, but its gross margins dropped from 36% to negative 14% as LLM bills increased with usage.
E-Commerce
Marketing tech
fromExchangewire
3 months ago

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.
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