#ad-tech-supply-chain

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#emissions-intensity #digital-advertising #carbon-disclosure #sustainability-standards #creator-economy
Marketing tech
fromExchangewire
7 hours ago

IAB Europe Opens Public Comment on carbon.json Disclosure Specification

carbon.json enables standardized, machine-readable disclosure of digital advertising infrastructure emissions intensity for more accurate, comparable emissions calculations across the supply chain.
Marketing tech
fromDigiday
5 months ago

Marketers move to bring transparency to creator and influencer fees

Influencer-marketing payments flow through many intermediaries, prompting industry efforts to map fees, identify inefficiencies, and create standardized, transparent deal processes.
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