#ad-tech-measurement

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#privacy-regulation #signal-loss #platform-changes #ai-infrastructure #amazon-ads #ces #authenticated-graph
fromExchangewire
5 hours ago

Aceex's Emin Alpan on Ad Tech Challenges, Maintaining Stable Performance, and Tougher Privacy Regulations

The main challenges come from constant ecosystem shifts. Privacy regulation, signal loss, and platform changes are forcing ad tech companies to continuously adapt their technology and data strategies. At the same time, competition is intensifying, margins are under pressure, and investment in AI and infrastructure is no longer optional. Maintaining trust, transparency, and performance in this environment is increasingly complex.
Marketing tech
Marketing tech
fromDigiday
4 weeks ago

'Less pitching, more listening': What Amazon is really doing at CES

Amazon Ads uses CES to listen to agencies, align priorities, and promote identity and budget tools like Authenticated Graph to centralize measurement and budget pacing.
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