Exchangewire
2 months agoAUS Online Ad Spend Slowed in 2023; US Streaming Revenues Set to Overtake Pay-TV
Australia's online ad spend growth slowed to 3.7% in 2023, with search and directories increasing by 6.1% while general display varied.
US streaming revenues are expected to surpass pay-TV, with streaming ad revenues set to exceed $9bn this year and US subscribers predicted to drop by 3.9 million in 2024. [ more ]