YouTube reveals exactly how much money it's paid to creators in the last four years

"You only need to look at someone like MrBeast to see quite how much money you can earn from being a YouTuber, and while Jimmy Donaldson is unrepresentative of almost every other creator, it shows that there's cash to be made. While ad revenue in general has been reduced significantly since the 'golden days' of YouTube across the 2010s where most creators relied entirely on money generated from views alone, it's still a significant income stream for creators across the board."

"YouTube has paid out over $100 billion to its creators over the last four years (Nikolas Kokovlis/NurPhoto via Getty Images) As reported by CNBC, YouTube revealed on Tuesday that it has paid out over $100,000,000,000 to creators, artists, and media companies in the last four years, which still looks like a handsome figure when taking into account the roughly 69 million creators that it could be split between according to data from DemandSage."

YouTube paid out over $100 billion to creators, artists, and media companies over the last four years. The payout figure could be split among roughly 69 million creators according to DemandSage data. Payments include mega corporations, channels for popular singers and bands, and individual creators. Ad revenue declined since YouTube's 2010s 'golden days', but advertising remains a significant income stream. Short-form content like Shorts has produced different revenue patterns compared with long-form videos. High-earning creators such as MrBeast exemplify extreme top-end earnings but are unrepresentative of most creators. Large payouts may incentivize new creators to try making videos.

Read at UNILAD Tech