#ad revenue

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#ad-revenue
appdevelopermagazine.com
4 days ago
Marketing tech

Mobile app ad revenue continues to soar

Mobile app ads are projected to generate $344.11 billion in 2024, accounting for 66% of total app revenue. [ more ]
Miami Herald
5 days ago
Marketing tech

Analyst revisits Meta stock price target as Facebook parent ramps AI spend

Meta's AI investments significantly boost stock performance and ad revenue, making it a market standout among tech stocks. [ more ]
Variety
1 week ago
Podcast

Spotify Podcast Chief Sahar Elhabashi Is Leaving the Company

Sahar Elhabashi is leaving Spotify at the end of 2024 after a successful tenure in boosting podcasts.
Spotify shifts podcast strategy away from exclusive deals towards broader distribution, aiming for profitability in 2024. [ more ]
Android Police
2 weeks ago
Marketing

YouTube for smart TVs has started showing ads while videos are paused

YouTube's new pause-screen ads add to user frustration over excessive advertising, raising concerns about the overall viewing experience. [ more ]
EMARKETER
4 weeks ago
Marketing

Reddit is outpacing social media rivals TikTok, Facebook, and Instagram when it comes to engagement

Reddit's user engagement is growing significantly, highlighting its appeal for niche communities and discussions. [ more ]
Modern Retail
1 month ago
Marketing

CMO Strategies: Inside Reddit, Pinterest and Snapchat's efforts to court marketers

Pinterest, Reddit, and Snapchat experienced increased marketer usage in 2024, benefiting from diversification from TikTok and X, and their efforts to grow ad revenue. [ more ]
appdevelopermagazine.com
4 days ago
Marketing tech

Mobile app ad revenue continues to soar

Mobile app ads are projected to generate $344.11 billion in 2024, accounting for 66% of total app revenue. [ more ]
Miami Herald
5 days ago
Marketing tech

Analyst revisits Meta stock price target as Facebook parent ramps AI spend

Meta's AI investments significantly boost stock performance and ad revenue, making it a market standout among tech stocks. [ more ]
Variety
1 week ago
Podcast

Spotify Podcast Chief Sahar Elhabashi Is Leaving the Company

Sahar Elhabashi is leaving Spotify at the end of 2024 after a successful tenure in boosting podcasts.
Spotify shifts podcast strategy away from exclusive deals towards broader distribution, aiming for profitability in 2024. [ more ]
Android Police
2 weeks ago
Marketing

YouTube for smart TVs has started showing ads while videos are paused

YouTube's new pause-screen ads add to user frustration over excessive advertising, raising concerns about the overall viewing experience. [ more ]
EMARKETER
4 weeks ago
Marketing

Reddit is outpacing social media rivals TikTok, Facebook, and Instagram when it comes to engagement

Reddit's user engagement is growing significantly, highlighting its appeal for niche communities and discussions. [ more ]
Modern Retail
1 month ago
Marketing

CMO Strategies: Inside Reddit, Pinterest and Snapchat's efforts to court marketers

Pinterest, Reddit, and Snapchat experienced increased marketer usage in 2024, benefiting from diversification from TikTok and X, and their efforts to grow ad revenue. [ more ]
moread-revenue
Social Media Today
1 week ago
Marketing tech

Sports Remain the Top Topic of Discussion on X

X's ad revenue has declined significantly since Musk's takeover, with potential further reductions expected in 2025 due to brand safety concerns. [ more ]
#X
The Drum
9 months ago
Online marketing

'She won't last long': Experts on why Linda Yaccarino is still defending Elon Musk

Elon Musk's controversial actions and statements have caused major advertisers to boycott X
Linda Yaccarino, X's CEO, is defending Musk and the platform's lax approach to content moderation [ more ]
Mashable
10 months ago
Marketing

Not even Paris Hilton wants to advertise on Twitter / X

11:11 Media has suspended its ads on X due to the platform's current issues.
The status of Paris Hilton's reported partnership with X remains unclear.
X has been losing ad revenue since Elon Musk acquired the company last year. [ more ]
The Drum
9 months ago
Online marketing

'She won't last long': Experts on why Linda Yaccarino is still defending Elon Musk

Elon Musk's controversial actions and statements have caused major advertisers to boycott X
Linda Yaccarino, X's CEO, is defending Musk and the platform's lax approach to content moderation [ more ]
Mashable
10 months ago
Marketing

Not even Paris Hilton wants to advertise on Twitter / X

11:11 Media has suspended its ads on X due to the platform's current issues.
The status of Paris Hilton's reported partnership with X remains unclear.
X has been losing ad revenue since Elon Musk acquired the company last year. [ more ]
moreX
Mashable SEA | Latest Entertainment & Trending
10 months ago
Marketing

Not even Paris Hilton wants to advertise on Twitter / X

Apple, Disney, and Paris Hilton have suspended their ads on X due to the platform's association with antisemitic content.
X has been losing ad revenue since Elon Musk acquired the company last year.
Paris Hilton's partnership with X remains unclear following the suspension of ad campaigns. [ more ]
#YouTube
The Messenger
10 months ago
Online marketing

YouTube: Turn Off Your Ad Blocker Or Wait Longer For Your Videos

YouTube is implementing a five-second delay for videos on browsers that have ad blockers installed.
This delay affects all browsers, not just those not owned by Google.
YouTube is cracking down on ad blockers to support creators and generate ad revenue. [ more ]
Android Authority
10 months ago
Marketing

You hate ads on YouTube, but what do you actually want?

Google relied on ad revenue to make YouTube profitable since 2009.
The introduction of YouTube Premium has only contributed a small portion to revenue compared to ads. [ more ]
The Messenger
10 months ago
Online marketing

YouTube: Turn Off Your Ad Blocker Or Wait Longer For Your Videos

YouTube is implementing a five-second delay for videos on browsers that have ad blockers installed.
This delay affects all browsers, not just those not owned by Google.
YouTube is cracking down on ad blockers to support creators and generate ad revenue. [ more ]
Android Authority
10 months ago
Marketing

You hate ads on YouTube, but what do you actually want?

Google relied on ad revenue to make YouTube profitable since 2009.
The introduction of YouTube Premium has only contributed a small portion to revenue compared to ads. [ more ]
moreYouTube
Adweek
10 months ago
Online marketing

Working From Home Spurs Ad Block Rates to Rise

Mobile and desktop ad-block rates are increasing by 11% from 2021 to 2023.
Publishers will lose $54 billion in ad revenue in 2024 due to ad blocking.
Mobile ad-blocking rates are driven by increased adoption of mobile devices globally. [ more ]
#Google
AdExchanger
10 months ago
Marketing

Google's 36% Fee; Wait, Did "No Ads" Mean I Can't Buy Ads? | AdExchanger

Google pays Apple a 36% cut of its total revenue from searches on iPhones using Safari.
Microsoft CEO suspected Apple pursued a higher rev-share from Bing to drive up Google's rate.
Meta launched ad-free versions of Facebook and Instagram in Europe, preventing buyers from purchasing ads even if they consent to see them.
ByteDance's revenue comes from more than just TikTok, and its leaked revenue has no legal weight or public investor inquiry. [ more ]
Engadget
10 months ago
Tech industry

Google reportedly pays Apple 36 percent of search advertising revenues from Safari

Google pays Apple 36% of its ad revenue from searches on Safari.
The arrangement between Google and Apple has come under antitrust scrutiny. [ more ]
New York Post
10 months ago
Media industry

Google, Meta should pay $14 billion per year to news publishers to account for ad revenue: study

Columbia University analysis suggests Google and Meta should pay $14 billion per year to news outlets for ad revenue generated by search traffic
Facebook should pay publishers $1.9 billion per year
The figures would amount to 6.6% of Meta's proceeds and 17.5% of Google Search's proceeds [ more ]
AdExchanger
10 months ago
Marketing

Google's 36% Fee; Wait, Did "No Ads" Mean I Can't Buy Ads? | AdExchanger

Google pays Apple a 36% cut of its total revenue from searches on iPhones using Safari.
Microsoft CEO suspected Apple pursued a higher rev-share from Bing to drive up Google's rate.
Meta launched ad-free versions of Facebook and Instagram in Europe, preventing buyers from purchasing ads even if they consent to see them.
ByteDance's revenue comes from more than just TikTok, and its leaked revenue has no legal weight or public investor inquiry. [ more ]
Engadget
10 months ago
Tech industry

Google reportedly pays Apple 36 percent of search advertising revenues from Safari

Google pays Apple 36% of its ad revenue from searches on Safari.
The arrangement between Google and Apple has come under antitrust scrutiny. [ more ]
New York Post
10 months ago
Media industry

Google, Meta should pay $14 billion per year to news publishers to account for ad revenue: study

Columbia University analysis suggests Google and Meta should pay $14 billion per year to news outlets for ad revenue generated by search traffic
Facebook should pay publishers $1.9 billion per year
The figures would amount to 6.6% of Meta's proceeds and 17.5% of Google Search's proceeds [ more ]
moreGoogle
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