CMO Strategies: Inside Reddit, Pinterest and Snapchat's efforts to court marketers
Pinterest, Reddit, and Snapchat experienced increased marketer usage in 2024, benefiting from diversification from TikTok and X, and their efforts to grow ad revenue. [ more ]
CMO Strategies: Inside Reddit, Pinterest and Snapchat's efforts to court marketers
Pinterest, Reddit, and Snapchat experienced increased marketer usage in 2024, benefiting from diversification from TikTok and X, and their efforts to grow ad revenue. [ more ]
X's ad revenue has declined significantly since Musk's takeover, with potential further reductions expected in 2025 due to brand safety concerns. [ more ]