#abercrombie--fitch

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The Drum
1 week ago
Marketing

The Drum's Daily Briefing: Store brands surge & Abercrombie's comeback

Inflation leading to increased purchases of store brands, store brands positioning to compete with national names, Abercrombie's successful revival, American Airlines' strategic misstep and consequent consequences. [ more ]
www.fastcompany.com
4 months ago
Marketing

How Abercrombie went from America's most hated retailer to a Gen Z favorite

Abercrombie & Fitch underwent a transformation in recent years, reimagining its target customer and supply chain.
The brand's financial results have shown significant improvement, with 285% stock market growth in 2023. [ more ]
Lindsey Gamble
6 months ago
Marketing

Abercrombie & Fitch Unveils New Creator Community in the Abercrombie Creator Suite - Lindsey Gamble

Abercrombie & Fitch has launched the Abercrombie Creator Suite, a new creator community offering challenges and perks for content creators.
Creators can receive gifted products, affiliate commissions, early access to new collections, and discounts. [ more ]
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