fromForbes
2 days agoThe Next Big Thing In Influencer Marketing: Scaling Powered By AI
I've been deeply involved in influencer marketing since 2011, back when "influencer" wasn't even part of most marketing vocabularies. At the time, I was finishing a master's thesis on fashion bloggers while working as a media planner, and I noticed something that would shape the next decade of my career: Storytelling consistently outperformed traditional ads. People trusted creators more than banner ads, and authentic content built a type of connection that traditional media simply couldn't replicate.
Marketing tech


















