Dish Network LLC, under Boost Mobile, has agreed to adapt its advertising strategies following the BBB National Programs' recommendations after a challenge from rival T-Mobile. The recommendations concern misleading assertions about Boost’s 5G coverage and the claim that its network is 'new.' Although Boost disagrees with certain findings, it will incorporate the changes. NAD found that Boost’s claims of 99% 5G coverage were unsupported, as significant areas lacked adequate coverage, affecting customer experiences and competitive comparisons against T-Mobile.
Boost Mobile has agreed to modify or stop certain advertising claims regarding its 5G coverage, following recommendations from the BBB National Programs' National Advertising Division.
The advertising claims challenged suggested that Boost Mobile's network provides 99% of Americans with 5G access, which was deemed misleading by the NAD.
Boost Mobile incorporates its 99% coverage claim through proprietary networks and roaming agreements, but some areas lack 5G continuity for users.
NAD urged Boost Mobile to cease describing its network as 'new' or 'newest' to remain compliant with FTC guidelines.
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