The architects aimed to transform a deteriorated house into a resale shop and office for Hermes, focusing on the essence of luxury linked to history and tradition. Their design reflects classical influences, especially Renaissance principles seen in the first Hermes store in Paris, emphasizing geometry, proportion, and transparency. By analyzing historical architecture, they strive to reimagine it contemporarily while honoring the story and value embedded within luxury. This process reveals the intrinsic connection between luxury and historical narrative, suggesting that true beauty transcends fleeting trends.
The design process began with a fundamental question: What is the essence of a product that is considered a luxury, and why do people purchase such products?
Luxury is often established through the accumulation of time, the stories embedded within it, and the authority that emerges from this history.
We sought to reconnect with Renaissance values, which, in turn, link back to the architectural principles of ancient Greece and Rome.
To achieve an enduring sense of beauty, we employed geometry and proportion, which have long been regarded as absolute ideals.
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