The article highlights the recent openings of several new businesses in the area, including The Beauty of Aesthetics, NH Boom, Lumiere Cinema, and King's Decorators Merchants. The Beauty of Aesthetics, run by a mother-daughter team, offers beauty services and training courses. NH Boom, a menswear store opened by Nazir Hussain, emphasizes its prime location in Romford Shopping Hall. Lumiere Cinema, run by The Romford Film Trust, replaced the closed Premiere Cinemas and hosted a festival before its grand opening. Lastly, King's Decorators Merchants replaced a long-standing appliance shop in Elm Park, enhancing local trade options.
Rebecca Pells, co-owner of The Beauty of Aesthetics, expressed her excitement on opening day, stating, "We are ecstatic to get the business off the ground and welcome new faces as well as our returning clients."
Nazir Hussain, owner of NH Boom, highlighted the advantage of location, saying, "It's a big help being at the front [of the shopping hall] - that's why I've been selling things."
Lumiere Cinema, opened by The Romford Film Trust, replaced Premiere Cinemas after its closure, and successfully hosted the Romford Horror Festival as a test run before its official opening.
King's Decorators Merchants opened in Elm Park on May 30, taking over premises previously occupied by Hans Electric since 1966.
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