""Working with Start JudgeGill on retail stores concepts and communications guidelines has already delivered great results for MTS, such as the launch of the new MTS flagship store in Moscow. The key focus of our retail development is to provide best-in-class customer experience through personalized service and better tailored products, including exclusive devices bundled with applications developed by MTS," said Mikhail Gerchuk, vice president and chief commercial officer at MTS."
""Our brief is to build on the current retail concept and evolve it to help MTS communicate with its retail customers even better, through inspiration, education and trial. Our design will tie in with MTS' brand positioning of 'Always More' and will not only encompass fixtures, fittings and store layout, but will also involve in-store literature, point-of-sale and interactive elements to deliver a total brand experience. This new solution will be unlike anything Russian mobile customers have ever seen before.""
Mobile TeleSystems OJSC appointed Start JudgeGill to develop new retail store concepts and in-store communications guidelines across Russia. The scope includes visual guidelines, point-of-sale materials, window displays, store layouts, fixtures, fittings, in-store literature and interactive elements. Start JudgeGill has partnered with MTS since 2007 and has previous retail and brand communications experience with clients such as Virgin Media and Adidas. The retail development targets best-in-class customer experience through personalized service, tailored products and exclusive devices bundled with MTS-developed applications. The design will align with MTS' 'Always More' positioning and aims to deliver an unprecedented retail experience for Russian mobile customers.
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