"They're all part of the new strain of Mormon mania sweeping American culture. When I asked "Real Housewives of Salt Lake City" star Heather Gay about the phenomenon last week, she called it "undeniable and crazy." "I just think that the Mormon moment is because we're taking over, we're industrial, we're enterprising," Gay said. Two percent of the US population self-identifies as members of the Church of Latter-day Saints, but they've dominated our screens and conversations in 2025 like never before."
"'The Church of Jesus Christ of Latter-day Saints, like other prominent global faith communities, often finds itself the focus of the attention of the entertainment industry,' the church wrote in its commentary. 'Some portrayals are fair and accurate, but others resort to stereotypes or gross misrepresentations that are in poor taste and have real-life consequences for people of faith.' Indeed, social media and reality TV can't represent an entire religion, but the small window they provide into the culture has an undeniable appeal."
A surge of interest in Mormon culture is reshaping American popular culture in 2025, appearing across reality TV, social media, product tie-ins, and public controversies. High-profile examples span lifestyle experiments, therapies, and scandals that have propelled Mormon-related figures into mainstream conversation. The Church of Jesus Christ of Latter-day Saints notes that entertainment portrayals vary, with some accurate and others resorting to stereotypes that carry real-world consequences. Curated aesthetics, tight-knit family imagery, and an entrepreneurial ethos appeal to lonely, sober-curious, and economically anxious young Americans facing stagnant job markets, elevated inflation, and high housing costs, conditions likely to continue into 2026.
Read at Business Insider
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