What makes a meme take off? The 3 rules of virality
Briefly

Martin Luther's 'Ninety-five Theses' can be considered the first viral idea due to its rapid spread enabled by the printing press, leading to the Reformation. In the current era, the concept of viral content primarily revolves around internet memes, which blend language and art. Memes constitute a new form of communication, utilizing images and videos edited creatively. While everyone has the potential to create memes, not everyone has the skill to produce high-art equivalents, illustrating differing levels of artistic ability in meme creation. The dynamics of communication are evolving with new media.
The first 'viral' idea was probably Martin Luther's 'Ninety-five Theses,' which led to the Reformation and utilized the printing press for widespread distribution.
Memes are a combination of both language and art, functioning as a new form of communication in the digital age.
The evolution of viral content is changing traditional frameworks of communication, highlighting the role of creativity in the spread of ideas.
Memes combine imagery and text, with the potential for anyone to create, similar to how not everyone can create a masterpiece like 'The Starry Night.'
Read at Big Think
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